Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from VIZIO (Entertainment), Vendasta, Compatio (E-Commerce and Mobile Commerce), Frost & Sullivan (Unified Communications), to KLWTT (Native & Programmatic Advertising).

VIZIO and Universal Pictures Home Entertainment Present the Home Entertainment Release of DreamWorks’ THE CROODS: A NEW AGE

VIZIO, Inc., announced its partnership with Universal Pictures Home Entertainment for the home entertainment release of THE CROODS: A NEW AGE available to own on Digital, Blu-ray and DVD. Audiences can now own the animated DreamWorks film and enjoy it from the comfort of home on their SmartCast TVs beginning Feb 2021. Now fans can enjoy a true cinematic experience thanks to VIZIO’s incredible picture quality and top-of-the-line sound experience.

Vendasta Introduces End-to-End Platform Automations

Vendasta is proud to launch new automations to its end-to-end ecommerce platform, allowing channel partners to quickly operationalize customer life cycle events and serve more of their small business clients, more effectively, and at scale. Partners can build customized automated workflows with an easy-to-use interface, triggering specific activities. For example, a partner can automatically send a ‘welcome’ email campaign to a local business client, or a local business that interacts with a specific product in their Business App, which can then be captured as a ‘hot lead’ for a partner’s sales team.

Frost & Sullivan Recognizes Verizon Business as a Growth and Innovation Leader in the North American Hosted IP Telephony and UCaaS Market

Frost & Sullivan has identified Verizon as a Growth and Innovation leader in the Frost Radar™: North American Hosted IP Telephony and UCaaS Market, 2020. As a pioneer in hosted IP telephony, Verizon’s customized professional services, robust network capabilities and use of AI and IoT have helped it become a top North American provider in terms of installed users and revenue. The COVID-19 pandemic has accelerated the demand for cloud communications services, creating growth opportunities for innovative, nimble providers. With most businesses looking to enable large proportions of their enterprise workers and contact center agents to work remotely, cloud-enabled services provide flexible, cost-effective access to mission-critical communications and collaboration tools.

KLWTT and iClick to Offer Marketing-as-a-Service Through Collaboration With Oracle Advertising and Customer Experience (CX)

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, and KLWTT (“KLWTT”), a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN), announced that they have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite of offering to their customers. Through this association, iClick and KLWTT’s customers will be able to gain the benefits of a combined offering, leveraging iClick’s strengths in programmatic marketing and data; KLWTT’s leadership in implementing and executing automated marketing platform; and Oracle’s industry-leading CX cloud solutions.

Compatio Launches Knowledge-based Commerce Suite that Accelerates Online Purchases

Compatio, founded to transform the way people shop for complex products online, launched its Knowledge-based Commerce Suite. The Suite helps retailers streamline the purchase process for complex outdoor products, i.e., products that include multiple components, such as bicycles and ski rack systems. Compatio also announced today a See Round of $1.5 million in financing, bringing total investment in the company to $2.4 million.

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