Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Selligent (Marketing Cloud), Qiigo (Digital Marketing), Vonage (Unified Communication), Comscore (Entertainment), and Liveclicker (Email Marketing).

Selligent and Five9 Partner to Deliver Intelligent, Data-Led Omnichannel Customer Journeys

Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities of Selligent Experience Cloud with the Five9 Intelligent Cloud Contact Center for improved omnichannel customer experiences. By rooting evolving customer experiences in data collected throughout the customer journey, contact center agents are better able to assess needs and deliver resolutions that are timely, relevant and tailored to individual needs.

Qiigo and Listen360 Announce Merger

Qiigo and Listen360 announced that they will merge their business operations in an effort to help their customers accelerate growth through digital marketing and customer loyalty solutions. By combining business operations, Qiigo and Listen360 will service more than 40,000 businesses worldwide and enhance their position as leaders in marketing and retention for franchise and multi-unit businesses.

Vonage And Xede Partner To Accelerate Digital Transformation

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that Salesforce consulting partner Xede Consulting Group has chosen Vonage as its preferred partner for contact center opportunities. Leveraging Vonage Contact Center for Salesforce, Xede now has new capabilities to help their clients transform the way they connect and engage with their own customers.

Benztown + McVay Media Podcast Networks Relaunch, MANY SCREENS, BIG PICTURE – A Podcast Series

Benztown + McVay Media Podcast Networks announces the re-launch of MANY SCREENS, BIG PICTURE, a podcast series that explores trends and things to watch for in the evolving film and entertainment landscape. The podcast series will be hosted by Paul Dergarabedian, Senior Media Analyst for Comscore, and the film industry’s most recognized authority for media-based information and analysis. He talks to the leading experts of the film and entertainment industry to uncover how people’s access to entertainment and watch movies is changing with new devices. MANY SCREENS, BIG PICTURE is available now on Apple Podcasts, Google Podcasts, Spotify, TuneIn, Audioboom, and other podcast services.

Torrid Personalizes Local Store Status with Liveclicker

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that retail client Torrid has implemented LiveMap to inform customers about local store closings and curbside pickup options with real-time personalization. Torrid sells women’s fashions for sizes 10 through 30 and has a loyal customer base at more than 600 stores across the US, Puerto Rico, and Canada. To create real-time store information for customers, Liveclicker worked with Torrid to pull in a complex set of data from each store location to create an interactive map that is personalized to a recipient’s location. As a result of Liveclicker’s real-time maps capabilities, Torrid has seen email clicks on their map increase from under 5% to 14.8%, a nearly 200% increase in click-through.