Daily MarTech Roundup: Latest News, Insights, Funding and Updates

By MTS Staff Writer On Apr 24, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from e-Spirit, Vonage, Amazon Web Services, Creatio, Netskope, Automation Anywhere, and Sitel Group.

e-Spirit CMS Integrates with SAP Commerce Cloud’s Decoupled PWA “Spartacus” Storefront

e-Spirit, maker of an industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid headless CMS, today announced it is the first content management system (CMS) to integrate with SAP Commerce Cloud’s decoupled PWA “Spartacus” storefront. The integration will make it easy for customers that use SAP Commerce Cloud to deliver immersive, content-driven shopping experiences across consumer touchpoints – code free and at speed – to increase engagement and revenue.

Vonage Accelerates Launch of AI Virtual Assistant for Contact Centres to Help Businesses Operate Effectively During Global Health Crisis

Vonage, a global business cloud communications leader, announced the launch of its Contact Center AI Virtual Assistant to help organisations respond to peaks in call volumes as the COVID-19 health crisis continues.

AWS Announces Amazon AppFlow

Amazon Web Services (AWS), an Amazon.com company, announced Amazon AppFlow, a fully managed service that provides an easy, secure way for customers to create and automate bidirectional data flows between AWS and SaaS applications without writing custom integration code. Amazon AppFlow also works with AWS PrivateLink to route data flows through the AWS network instead of over the public Internet to provide even stronger data privacy and security. There are no upfront charges or fees to use Amazon AppFlow, and customers only pay for the number of flows they run and the volume of data processed.

Creatio Introduces a Major Update to Its Low-Code Platform for Process Management and CRM

Creatio (formerly bpm’online), a global software company providing a leading low-code platform for process management and CRM, today announced the major update to its platform and products. Creatio version 7.16 features a wide range of enhancements to its core superpowers: low-code platform to make everyone a developer; BPM engine to change processes faster, and unified CRM to align sales, marketing and service.

Netskope to Enhance Data Security for Microsoft Teams

Netskope, a leading security cloud, announced the availability of its security controls and protection for Microsoft Teams. With the Netskope Security Cloud, organizations get the benefits of increased employee collaboration and productivity while enforcing security policies that keep data safe. Netskope also announced that the company has met the requirements to be officially named a certified Data Loss Prevention (DLP) provider for Microsoft Teams.

Automation Anywhere Bot Slashes Flight Cancellation Processing Times from 20 Minutes to 3 Minutes

Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced a new AI-powered bot to help airlines and hotels speed the processing of an unprecedented number of customer cancellations due to the coronavirus (COVID-19.)

Sitel Group and Rulai Recognized for Excellence in Strategic Partnerships by IAOP for Collaboration With Michelin

Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day, and Rulai, a state of the art conversational computing platform, today announced the two companies have been recognized by IAOP®, the International Association of Global Outsourcing Professionals, for Excellence in Strategic Partnerships for their work with Michelin.

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