Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had winning spots, Pringles, Squarespace and Hard Rock received low grades for less effective advertising during this year’s Super Bowl.
TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the release of IT Deal Alert Priority Engine Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory. Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution, is a SaaS-based platform that provides technology vendors with the most active accounts and prospects researching technologies in their market. Priority Engine Email Alerts provide reps with quicker and easier access to this powerful intelligence and is the latest in a series of releases aimed at vastly increasing sales productivity and effectiveness.
ezbob, a leader in the ‘Lending as a service’ (LaaS) sector, has announced that Uri Melzer has joined as the company’s new Chief Customer Officer (CCO) to enhance the company’s customer centric strategy.
NWN, a leading technology-enabled service provider focused on transforming the customer experience, will detail an effective and efficient approach to improving the public sector customer experience at the California Public Sector CIO Academy next week. NWN will be a sponsor of the CIO Academy event, for which NWN’s Steve Nagai serves on the advisory board.
Xenon arc, a leading data-driven marketing and sales organization, announced the launch of its enhanced B2B e-commerce offering powered by Magento Commerce. The new offering is an expansion of the company’s disruptive business model, xa-Direct, to further improve and simplify the service experience for small business buyers of product in the materials industry.
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