Daily MarTech Roundup: Latest News, Insights, Funding and Updates

By MTS Staff Writer On Apr 22, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZINFI Technologies, Gekko, Citrus Ornge, Meredith, and Vonage.

ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced they have launched a fully integrated account-based channel marketing (ABCM) solution for organizations selling indirectly through the channel.

Accenture Announces Intent to Acquire French AWS Consultancy Gekko, Bolstering Cloud Innovation for Global Enterprises

Accenture has agreed to acquire Gekko, a leading French Amazon Web Services (AWS) cloud services company. The acquisition would expand Accenture’s AWS resources in France to support enterprise migrations and development on cloud platforms, which has become the foundation for innovation and business transformation.

Citrus Ornge launches Sorting Office, a new Lead Management CRM

Performance marketing, technology and publishing business Citrus Ornge announces the launch of Sorting Office; The Citrus Ornge Lead Management CRM. Sorting Office combines the best elements of a Customer Relationship Management platform with key features of a classic lead management platform. The system has everything needed to manage inbound leads and build powerful workflows across the entire sales process.

Meredith Corporation Provides Business Update And Response To COVID-19

Meredith Corporation, the leading multi-platform media company reaching more than 190 million American consumers and 95 percent of all women in the U.S., today provided an update on the impact of the COVID-19 pandemic on the company.

Vonage and Insight ADVANCE Work Together to Deliver Free Professional Development Video Tools for Educators During Public Health Crisis

Vonage, a global business cloud communications leader, announced that it is offering free services during the COVID-19 crisis to Insight ADVANCE, a provider of educational professional development and support tools. This will allow Insight ADVANCE to strengthen its commitment to teachers, coaches, and school leaders in this time of need by providing them with free access to the ADVANCEfeedback video coaching tool, powered by the Vonage Video API.

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