Folloze Appoints Chief Marketing Officer to Help Lead the B2B Buyer Experience Transformation

Company secures Mary Gilbert, a leader in transformational marketing, to help organizations unlock the potential to scale a rich buyer experience

Folloze, the easiest and most powerful buyer experience platform for B2B marketers, announced it has appointed a leader in transformational marketing Mary Gilbert as the company’s permanent Chief Marketing Officer (CMO). As CMO, Gilbert will help drive the revolution in B2B marketing with her unique perspective on cultural transformation and marketing technology innovation.

“We are thrilled to have Mary on the Folloze leadership team as she brings an incredibly unique perspective regarding the shifts that are needed today to navigate the dynamics of our current markets”

“We are thrilled to have Mary on the Folloze leadership team as she brings an incredibly unique perspective regarding the shifts that are needed today to navigate the dynamics of our current markets,” said Etai Beck, Co-Founder and CEO of Folloze. “Our company is changing how marketers connect with customers throughout the digital buyer journey, and with Mary’s passion for marketing organization effectiveness, and digital transformation, we will continue to evolve our platform that is driving exponential growth for top B2B marketing organizations across the globe.”

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Gilbert brings 20+ years of experience standing up, modernizing, and leading high-performing integrated B2B marketing organizations through the digital transformation age. The early part of Gilbert’s career was spent leading the digital transformation of marketing for organizations like Microsoft, HP, and Cisco on both the brand and agency side of the business through the early introduction of B2B buyer journey alignment. Gilbert launched a handful of the earliest ABM programs for companies like Centrify, Microsoft, and Ingram Micro CloudBlue. She also helped scale new digital platforms including eBay and Facebook.

Gilbert initially served as the company’s fractional CMO through its recent Folloze Buyer Experience Platform 3.0 launch, a new experience engine that unlocks powerful design tools and data insights to easily create content-rich, relevant experiences for an engaging and connected buyer journey. In addition to her new role as the company’s permanent CMO, Gilbert, will continue her work as the founder of Infinite Edge Consulting, which is building the next generation of “future-ready” CMOs.

“I continue to be delighted with the Folloze team, and its approach to the buyer journey. The platform and services combination is empowering marketers across some of today’s most successful B2B organizations to drive a connected customer journey. It’s a problem that many marketers have been trying to solve for decades. I am humbled to be joining the leadership team to continue to scale the company’s efforts,” said Gilbert. “During the recent launch of its Folloze Buyer Experience Platform 3.0, I learned that our core values around people and culture truly aligned, which is key for driving this paradigm shift in B2B marketing. I look forward to continuing the work with Folloze to bring best-of-class technology, modern marketing discipline, and organizational design to the masses.”

Gilbert also combines her expertise transforming marketing organizations, and brings with her a team of top marketing talent to help scale ups turn marketing into a value accelerator. Her recent work has significantly increased the valuation of scale ups like 1Password, PatientPop/Kareo (now Tebra), and P3 Health Systems.

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