VisionEdge Marketing President Laura Patterson Releases New Book to Help Innovators Gain Traction for Growth

Author and Marketing Performance Management pioneer and expert Laura Patterson takes a new approach to business marketing in her fourth book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. The new book, now available for purchase at Amazon and other leading retailers, helps readers apply the proven Circle of Traction framework used in the VisionEdge Marketing practices to help companies accelerate organic growth.

In his foreword to this beneficial book, David Altounian, the Associate Dean of Academic Programs and MBA Director at the Bill Munday School of Business at St.Edward’s University who also serves as a mentor at Austin’s Capital Factory writes, “Many books address marketing approaches in a theoretical way, which helps readers understand the basic concepts, but they leave many gaps in understanding how to execute. The Circle of Traction model provides a specific direction and questions to ask on the journey to creating a successful, profitable, and growing company.”

“Growth doesn’t just occur – it takes intent and deliberate action,” says Laura. “I wrote Fast Track Your Business to help companies have a customer-centric framework that provides a practical and systematic process for navigating and accelerating a sustainable path to organic growth.”

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Advance Praise from Industry Leaders:
“Laura is the queen of marketing metrics. But with this book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, she has stepped outside marketing to challenge all businesses to step up their game and grow, grow, grow.” – Theresa Kushner, coauthor of B2B-Data-Driven Marketing: Sources, Uses, Results

“The most certain path to success for any business is true, organic growth driven by loyal customers. Fast-Track Your Business offers a detailed game plan for building a company-wide focus on the customer. In a world where every company claims to be customer-centric, Laura Patterson’s book will help your company become one of the few that really is.” – Roger Dooley, author of Friction – The Untapped Force That Can Be Your Most Powerful Advantage

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Publishing Reviews:
“Succinct explanations and applicable advice make Fast-Track Your Business a useful tool for spurring sustainable growth.” – Foreword Reviews

”… novice and veteran marketers should find the volume of use in developing corporate strategy. A longtime advocate for marketing makes a thoughtful case for its importance in all businesses.” – Kirkus Reviews

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