Acoustic, the largest independent marketing cloud with a total focus on the marketer, announces a partnership with GBG, the global Identity Data Intelligence specialist, to integrate rich data sets to help UK businesses accelerate marketing transformation.

Acoustic uses AI to supercharge core capabilities for marketing professionals. Its robust product offering includes a variety of AI- powered systems including Campaign Automation, Personalisation, Content Management and Analytics. The recently launched marketing cloud utilises an open-ecosystem to help marketers break free of bogged down and outdated systems.

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GBG has access to an unparalleled breadth of identity data through its deeply embedded global partnerships built over the past 30 years. These rich datasets mean GBG can verify and enrich the identities and profiles of over half the world’s population. With 19,000 customers across the globe, GBG vastly improves the reach, accuracy and relevance of its clients’ customer experiences.

By combining Acoustic’s AI powered marketing technology with GBG’s rich data assets, businesses can utilise real-time behavioural data to strengthen their marketing to drive a more relevant and timely engagement for end client brands.

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Mark Simpson, CEO of Acoustic, says: “We’re delighted to partner with GBG. Acoustic has been working with GBG for many years and brands place deep trust in its ability to deliver value on a continuous basis. This new relationship allows us to jointly deliver a more relevant engagement based on the vast data sets available to GBG.”

John Feenan, General Manager, GBG, says: “We see a great future in the combination of Acoustic Marketing Technology and GBG’s extensive suite of data, in house technical expertise and support capability. It’s a winning formula.”

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