Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2019 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud.

“Today, people expect companies to engage them with personalized content and offers in the moments that matter to them,” said Bob Stutz, CEO, Salesforce Marketing Cloud. “Salesforce Marketing Cloud delivers a proven, market-leading solution that allows marketers to know their customers, personalize content with intelligence and engage with them across all areas of marketing, as well as commerce, service, sales and more.”

According to Gartner, “The multichannel marketing hub (MMH) [is] a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”

Marketing Technology News: European MultiBrand e-Commerce Store Doti.lt Brings Virtual Fitting Room Experience With AstraFit

Salesforce Marketing Cloud is the leading digital marketing solution. With Salesforce Marketing Cloud, marketers can know more about their customers with powerful data management and analytics, personalize every customer engagement with Einstein and create real-time marketing campaigns across email, mobile, social, digital advertising and more.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Marketing Technology News: SAP to Fund Internal Collaboration Startup Ruum With €10 Million

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.”

Marketing Technology News: Edge by Ascential Expands Ecommerce Features to Optimize Digital Shelf Performance