Top Picks from Martech Series. Original Martech Insights from the Week Gone By
Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week.
Artesian Enables BT Local Business to Accelerate Sales Orders
BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year
Brainshark Machine Analysis Recognized as a ‘Spectacular Tool for Enhancing the Development Process for Sales Reps’
Amazon’s Prime Day ‘18 Witnessed 3x More Sales Than Usual
Prime Day Was a 36-Hour Marathon Showcasing Amazon’s Willingness to Dominate the Market. Experts Concluded That Amazon Seems Especially Interested in Private Label, Grocery, and Home Improvement
Minute.ly Launches First Real-Time AI Video Analysis Platform for Live Streams Broadcasts
Minute.ly AI Live Stream Technology Analyzed 2018 World Cup Games, Resulting in Double-Digit Growth for Live Stream Consumption
Mavenlink M-Bridge Provides Simplicity and Extensibility to Help Services Firms Facilitate their Unique Business Process
Tealium Continues to Lead in CDP Buyer’s Landscape
The Relevancy Ring CDP Buyer’s Guide 2018 Ranks Tealium Highest in “Integrated Customer View Completeness” and Cumulatively Across Vendors
AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology
The Denver-based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-based Analytics Pros
AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services
Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space
Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution
New Capabilities Prove Ad Value, Optimize Spending, and Can Influence the Creation of More Effective Creative
Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies
Refereum Launches New Community Growth Engine for Blockchain Companies
Leading CMS Offers Integration to Cloudinary’s End-to-End Image and Video Management, Enabling CoreMedia Users to More Easily Deliver Dynamic Customer-first Experiences
AI-powered platform democratizes analytics of forward-looking indicators based on insights from the outside, known as Outside Insight
InsideSales.com Launches Neural Insights — New AI Tech to Reveal Millions in Hidden Value
Neural Insights, the new sales technology powered by artificial intelligence (AI), uncovers up to 30% more revenue using existing opportunities.
DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data
DiscoverOrg Expands B2B Buyer Intent Data Offering With Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage
Yieldify Joins Oracle Bronto Partner Program
The collaboration will help marketers create connected customer journeys across email and web
Stringr Taps Brightcove to Transform The Future of Video Content Creation Industry
Media Tech Company Stringr Joins Forces with Brightcove to Enable Users to Source, Edit and Publish Video Content in One Place
SugarCRM and Accel-KKR Join Hands to Usher Next Phase of CRM Business
Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers
Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities
The Free Social Circle Academy Provides In-Depth Education for Influencers, Helping to Make the Industry More Trustworthy and Transparent
CallRail Launches First-to-Market Cost-Per-Lead Solution
New Feature Aims to Help Agencies Solve Growing Attribution Problem and Better Demonstrate ROI
Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers
With Three-Year Revenue Growth of 106 Percent, Madison Logic Earns an Accomplishment Fewer than 6% of Companies Achieved in the List’s 40-Year History
LinkedIn Announces The Next-Gen Avatar of Sales Navigator
LinkedIn Said That They Would Be Rolling out an Upgraded Sales Navigator. This Latest Version has a Variety of New Features
a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs
a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs
Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data
Research Shows Just 30% of Organisations Use Analytics to Improve Their Data Insight
OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer
OpenX’s Latest Announcement Follows Series of Senior Mobile and Video Product Hires
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