Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By

Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week.

Artesian Enables BT Local Business to Accelerate Sales Orders

BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year

Brainshark’s AI-Powered Engine for Sales Coaching Wins Gold Stevie® Award in 2018 International Business Awards®

Brainshark Machine Analysis Recognized as a ‘Spectacular Tool for Enhancing the Development Process for Sales Reps’

Amazon’s Prime Day ‘18 Witnessed 3x More Sales Than Usual

Prime Day Was a 36-Hour Marathon Showcasing Amazon’s Willingness to Dominate the Market. Experts Concluded That Amazon Seems Especially Interested in Private Label, Grocery, and Home Improvement Launches First Real-Time AI Video Analysis Platform for Live Streams Broadcasts AI Live Stream Technology Analyzed 2018 World Cup Games, Resulting in Double-Digit Growth for Live Stream Consumption

Mavenlink Introduces Mavenlink M-Bridge, the First Professional Services-Centric Integration Platform

Mavenlink M-Bridge Provides Simplicity and Extensibility to Help Services Firms Facilitate their Unique Business Process

Tealium Continues to Lead in CDP Buyer’s Landscape

The Relevancy Ring CDP Buyer’s Guide 2018 Ranks Tealium Highest in “Integrated Customer View Completeness” and Cumulatively Across Vendors

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-based Analytics Pros

AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services

Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space

Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution

New Capabilities Prove Ad Value, Optimize Spending, and Can Influence the Creation of More Effective Creative

Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies

Refereum Launches New Community Growth Engine for Blockchain Companies

Cloudinary and CoreMedia Partner to Bring Cloudinary’s Advanced Digital Asset Management Into CoreMedia Studio

Leading CMS Offers Integration to Cloudinary’s End-to-End Image and Video Management, Enabling CoreMedia Users to More Easily Deliver Dynamic Customer-first Experiences

Meltwater Launches Data Science Platform to Tame Real-Time Market Signals Found in World’s Online Data

AI-powered platform democratizes analytics of forward-looking indicators based on insights from the outside, known as Outside Insight Launches Neural Insights — New AI Tech to Reveal Millions in Hidden Value

Neural Insights, the new sales technology powered by artificial intelligence (AI), uncovers up to 30% more revenue using existing opportunities.

DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data

DiscoverOrg Expands B2B Buyer Intent Data Offering With Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage

Yieldify Joins Oracle Bronto Partner Program

The collaboration will help marketers create connected customer journeys across email and web

Stringr Taps Brightcove to Transform The Future of Video Content Creation Industry

Media Tech Company Stringr Joins Forces with Brightcove to Enable Users to Source, Edit and Publish Video Content in One Place

SugarCRM and Accel-KKR Join Hands to Usher Next Phase of CRM Business

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities

Social Circle Professionalises Influencer Marketing with the Launch of the UK’s First Influencer Training Academy

The Free Social Circle Academy Provides In-Depth Education for Influencers, Helping to Make the Industry More Trustworthy and Transparent

CallRail Launches First-to-Market Cost-Per-Lead Solution

New Feature Aims to Help Agencies Solve Growing Attribution Problem and Better Demonstrate ROI

Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report, The Relevancy Ring – CDP Buyer’s Guide 2018

Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers

Global ABM Leader Madison Logic Only NYC-Based Martech Company to Achieve 6th Consecutive Inc 5000 Honor

With Three-Year Revenue Growth of 106 Percent, Madison Logic Earns an Accomplishment Fewer than 6% of Companies Achieved in the List’s 40-Year History

LinkedIn Announces The Next-Gen Avatar of Sales Navigator

LinkedIn Said That They Would Be Rolling out an Upgraded Sales Navigator. This Latest Version has a Variety of New Features

a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs

a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs

Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data

Research Shows Just 30% of Organisations Use Analytics to Improve Their Data Insight

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX’s Latest Announcement Follows Series of Senior Mobile and Video Product Hires

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