Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions
MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.
“Marketing, ad and sales professionals are turning to technology to enhance the customer journey and increase their campaign effectiveness, from initial prospect interaction all the way through the customer experience,” said James Johnson, managing director, MarTech Breakthrough. “The MarTech industry serving these marketing professionals is now hyper-competitive and our goal with the MarTech Breakthrough Awards program is to highlight the stand out solutions and companies. We have a fantastic winners circle for our inaugural program and we are proud to officially announce the results of our 2018 MarTech Breakthrough Awards program.”
Also Read: AdRoll Group’s RollWorks Honored with 2018 MarTech Breakthrough Award
The MarTech Breakthrough Awards program honors the marketing, sales and ad technology innovators, leaders and visionaries from around the world in a range of categories, including marketing automation, customer experience and relationship management, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. The program attracted more than 2,000 nominations from over 12 different countries throughout the world.
Winning products and companies were selected based on a variety of criteria, including most innovative and technologically advanced products and services, with the ultimate goal of recognizing the “Break Through” nominations for MarTech solutions and companies.
The 2018 MarTech Breakthrough Award winners include:
MarTech Leadership
Innovation Award for Customer Experience Management: FocusVision
Best Overall Marketing Campaign Management Solution: BlueVenn
Best Team Collaboration Software: Airtable
Best Use of AI in MarTech: Talkwalker
Best Overall MarTech Company: Impact
Also Read: Parascript Delivers Breakthrough Self-Learning Document Automation
Marketing Automation
Best Marketing Automation Platform for SMB: Springbot
Best Marketing Automation Platform for Enterprises: Marketo
Innovation Award for Marketing Automation: Act-On Software
Best B2C Marketing Automation Platform: Selligent
Best Overall Marketing Automation Company: Hubspot
CRM
Best CRM Solution for Enterprises: Zeta Global
Best Overall CRM Company: Salesforce
Content Marketing and Design
Best Design Software: Adobe, Creative Cloud
Best Content Writing Service: Vivial
Best Interactive Content Platform: Engaged Nation, REACH
Best Content Sharing Platform: Mediafly
Best Content Performance Management Solution: Highspot
Best Content Personalization Software: Uberflip
Best Influencer Marketing Company: indaHash
Event Management
Best Event Management Mobile App: Certain, Inc.
Best Overall Event Management Platform: Cvent
Best Overall Event Management Solution Provider: EventBrite
Also Read: Mediafly Recognized with Prestigious 2018 MarTech Breakthrough Award
Email Marketing
Best B2C Email Marketing Solution: MailChimp
Innovation Award for Email Marketing: Sigstr
Best Email Marketing Solution for Enterprise: Sendwithus
AdTech
Best Remarketing Platform: RollWorks, a division of AdRoll Group
Best Programmatic Marketing Platform: OpenX
Best Overall AdTech Solution: Revcontent
SalesTech
Best Sales Enablement Software for SMBs: Bigtincan
Best Overall Sales Enablement Software Solution: Highspot
Loyalty Marketing
Best Overall Loyalty Marketing Platform: House Advantage
Conversational Marketing
Best Online Chat Solution: Comm100
Mobile Marketing
Best Location Based Marketing Platform: Ubimo
Best Mobile Messaging Based Marketing Solution: Sailthru
Innovation Award for Geomarketing: locr
Innovation Award for Mobile Marketing: TrafficGuard
Best Overall Mobile Marketing Company: GroundTruth
Data and Marketing Intelligence Tools
Best Contact Data Platform: DealSignal
Best Digital Asset Management Platform: Cloudinary