Kaleyra to Provide SMS Services for Amazon Pay India

Kaleyra, Inc., a rapidly growing omnichannel business communications platform, announced that it will be providing SMS services for Amazon Pay India as a preferred SMS provider.

Kaleyra’s robust API solution, which is already integrated into the Amazon Pay platform, will trigger messages for highly critical One-Time Passwords (OTP) and confirm payment details for vendors and end users. These integrations are expected to enhance customer experiences and increase customer satisfaction.

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze

The Amazon Pay platform, which debuted in India in April 2020, provides a trusted payment solution with world-class security and fraud protection, and offers the widest variety of payment methods for merchants. Amazon Pay allows customers to complete and track purchases at participating online retailers using their Amazon accounts via Amazon.in, Amazon Pay, or Amazon Alexa.

Short Message Service, or SMS, is one of the flagship products in Kaleyra’s suite of omnichannel services. As one of Juniper’s top five global CPaaS leaders, Kaleyra has helped over 3,800 international businesses design communication experiences that engage their customers. Moving forward, Kaleyra aims to bring its SMS expertise to its agreement with Amazon Pay India.

“Secure and dependable SMS messaging is a crucial piece of Amazon Pay India’s connection with end-users,” shared Kaleyra Chief Business Officer Mauro Carobene. “We are proud to work with Amazon Pay India as we strive to help enhance Amazon’s convenience and deliverability in the region. We look forward to continuing efforts to assist Amazon Pay India’s market share growth by co-creating engaging omnichannel experiences in the coming quarters.”

Marketing Technology News: Finding the Communication Sweet Spot