Lumavate, a SaaS company making it easy for everyone to create powerful digital experiences, introduced Mobile Messaging – a new capability helping businesses engage with their customers, partners, and employees with highly-relevant text messaging. Part of the Lumavate Digital Experience Platform (DXP), organizations can enable users to easily opt-in to text, segment their audiences, send real-time and scheduled texts, and analyze message data directly within the same platform where they build digital experiences.
While most businesses rely on email marketing as a major channel to engage their customers, the average open rate for text messages is 98 percent, making text a much stronger engagement channel for customers. With a text messaging program, businesses can engage their audience with more relevant messaging, increase brand loyalty, and drive long-term growth.
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The Lumavate DXP mobile messaging functionality makes it easy and efficient for businesses to send text messages by:
- Simplifying the Messaging Setup Process – Lumavate streamlines the entire mobile messaging setup process in a few days by providing built-in expertise to ensure the mobile marketing program is designed to align with compliance requirements and best practices. This helps businesses implement text messaging quickly and confidently by focusing on their mobile content strategy.
- Connecting Digital Experiences and Messaging – Businesses manage their entire text message program within Lumavate’s DXP, from opt-in submission to message creation to message analytics. This enables them to integrate seamlessly into the rest of their marketing technology stack and, in turn, becomes a cost-effective message option to drive action and brand engagement.
- Enabling Highly-Targeted Messages – Businesses can segment subscribers into one or more audiences to allow for sending of highly-targeted messages. Additionally, users can add custom data profile fields to collect additional subscriber information and advanced segmentation to make messaging even more personalized.
“Today’s customers are constantly on their mobile devices, which means mobile is a great channel for marketers to use for customer engagement. However, many businesses have yet to embark on a mobile messaging program due to its perceived complexity. That’s exactly the problem our new messaging functionality solves, ” said Stephanie Cox, CEO of Lumavate. “With today’s release, businesses can create and manage their digital experiences on our platform and now collect mobile opt-ins, segment audiences, and send real-time and scheduled text messages. We’re making it easier for businesses to start a mobile messaging program by providing them with the functionality and expertise to drive revenue and increase brand loyalty.”
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