New Early Access Program (EAP) of new direct integration of MessageMedia SMS Marketing helps BigCommerce merchants drive better conversions and enhance marketing efforts

MessageMedia, a leading global messaging solution for small and medium-sized businesses, announced an Early Access Program (EAP) to its direct integration with BigCommerce (NASDAQ: BIG), a leading Open SaaS ecommerce platform for established and fast-growing B2C and B2B brands. The new MessageMedia SMS Marketing integration provides tens of thousands of BigCommerce merchants with an easy-to-use, full-featured turnkey messaging solution to better engage customers at key points in the buyer’s journey and improve efficiency in the online buying process. MessageMedia is a wholly owned subsidiary of Sinch (NASDAQ Stockholm: XSTO:SINCH).

MessageMedia SMS Marketing harnesses two-way messaging and automation to help online retailers with targeted and personalized campaigns; improve abandoned cart recovery through SMS; and deliver built-in ROI reporting functions and support customers from a centralized inbox to reduce wait times. Businesses can further enhance their customer experience and SMS campaigns by using some of the MessageMedia platform’s more advanced features, like mobile landing pages, and Chatbox to SMS.

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“While many online and off-line retailers are aware of SMS’s ubiquity and open rates, it can be difficult — especially for small to medium-sized ecommerce businesses — to maintain responsive, two-way messaging channels despite their best efforts,” said Doug Rubingh, President, U.S. and U.K. at MessageMedia. “Our new direct integration with BigCommerce eliminates the complexity of communicating with consumers by offering automation and seamless omnichannel experiences, enabling organizations to retain strong customer relationships as they grow their business.”

BigCommerce is the most recent addition to a growing list of leading technology partners to have integrated with MessageMedia, joining HubSpot and NetSuite, among others. The MessageMedia solution integrates with best-in-class platforms that provide marketing automation, ecommerce, CRM, and ERP solutions, making it simple for small businesses to enable multichannel, conversational messaging with their customers. Because of the ease of use, security, and quick ramp-up time associated with these integrations, businesses of all sizes can enable their marketing, sales and services teams to send appointment reminders, delivery alerts, abandoned cart notifications, and intelligent messaging without requiring additional resources.

“Our partnership with MessageMedia further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, chief commercial officer for BigCommerce. “MessageMedia shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”

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