Gartner Names MRM//McCann a Leader in Global Digital Marketing for the Consecutive Time
MRM//McCann has been designated a Leader in Gartner Inc.’s “Magic Quadrant for Global Digital Marketing Agencies”. Gartner, the world’s leading information technology research and advisory company, compiles its findings based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute.
Gartner notes in the report, “These service providers focus on strategy, development, execution, and measurement of customer-facing digital experiences across the customer journey.”
“Earning this positioning again from Gartner is a true honor, because of their reputation and rigorous analysis and the accompanying recognition from our clients on our contribution to their success. It substantiates for us that our focus on breaking new ground and creating the future through creativity, technology, and data provides real value for our client partners around the world,” said Kate MacNevin, Global President, Chief Operating Officer, MRM//McCann.
This digital marketing capabilities recognition comes amid a period of significant growth for the global customer relationship network from the business, reputation, and creative perspectives. MRM//McCann, which last month was named Ad Age’s 2018 Business-to-Business Agency of the Year, in 2017 won its first Cannes Lions Grand Prix as well as many other Cannes, Effie, One Show, Clio and Webby awards. It has also been recognized for its growth with new client partners, including GSK, BASF, Sunovion and Fannie Mae. Additionally, envisioning the expanded role that relationship marketing plays in all aspects of business and marketing, MRM//McCann introduced a series of innovative new strategic collaboration tools and analytics capabilities that have transformed the way they work with greater agility and new models.
Gartner Magic Quadrants are based on a rigorous, fact-based analysis backed up by a highly structured methodology. As described by Gartner, “Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world. Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.”
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