Accomplished marketing executive brings vast B2B software experience driving go-to-market strategies, scaling growth and building world-class marketing organizations

ON24 announced Callan Young as its next chief marketing officer. She joins ON24 with deep experience in enterprise B2B software and building demand generation models that drive revenue growth. Young will spearhead the organization’s go-to-market strategy, continuing to expand momentum and adoption of the company’s digital engagement platform.

“Callan is an accomplished executive in scaling growth with a proven track record of getting results. Under her leadership, we believe we will not only enhance our own sales and marketing teams, but also further our mission to help enterprises innovate their sales and marketing in a digital-first world.”

“We’re thrilled to add Callan to the leadership team to further our revenue growth strategy,” said Sharat Sharan, CEO of ON24. “Callan is an accomplished executive in scaling growth with a proven track record of getting results. Under her leadership, we believe we will not only enhance our own sales and marketing teams, but also further our mission to help enterprises innovate their sales and marketing in a digital-first world.”

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Young has held global sales and marketing leadership roles at several enterprise B2B technology companies. Most recently, she was Executive Senior Vice President of Marketing (CMO) at Experity, where she guided the company toward a successful exit. Prior to Experity, Young led Demand Generation for Anaplan where she was responsible for their global growth organization including business development, demand generation, account-based marketing, integrated campaigns and install-based marketing teams. Earlier in her career, Callan held management level positions with Great Bay Software (acquired by Plixer), IDeaS Revenue Solutions and Siteimprove.

“ON24 has an outstanding culture of innovation excellence, and I am excited and honored to be working alongside a team that is trusted for delivering a leading digital engagement platform,” said Callan Young. “ON24 is uniquely positioned to transform how businesses power digital engagement across the enterprise.”

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