7.5 million small businesses may be at risk of closing permanently during the COVID-19 pandemic. Digital Silk outlines the reasons why they turn to digital marketing to survive

7.5 million small businesses could shut down permanently as a result of the COVID-19 crisis.

Digital Silk, a global digital agency, provided an overview of how digital marketing has been helping small businesses to get through the pandemic.

The five reasons small businesses turn to digital marketing are:

1. People Spend More Time Online

The pandemic has caused governments to set curfews and social distancing rules. With that, people are spending more time home browsing the web.

Small businesses have to rethink their selling strategies and reach their local audiences online.

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2. Digital Marketing is Cost-Effective

Small businesses aren’t only operating on a small budget in many cases, but they also might be barely getting by during the pandemic.

Digital marketing is the most cost-effective way to reach potential clients and promote their offerings, making it a more feasible option for smaller operations.

3. SEO Boosts Online Visibility

During the crisis, a large number of people are shopping online. From clothes to food and electronics, users browse for different products on search engines.

Optimizing their websites for SEO makes small businesses’ offerings visible to these searchers.

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4. Personalized Emails Keep Clients Engaged

For small businesses to survive they need to keep their clients engaged and there is no better way than leveraging email marketing and sending personalized messages.

Informing clients about the current status of the business and providing useful tips builds trust and loyalty.

5. Social Proof Increases Credibility

When people pick products or services during a crisis, they look for evidence of who they can trust.

Having a website that features case studies and reviews improves the brand’s reputation and builds trust.

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