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AdTech Roundup: Top Things in Advertising Technology

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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Fiksu, Viamedia, AudioMob, Adwerx, and Baidu.

Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.

Viamedia Expands Advertising Partnership With MetroNet

Viamedia, the television industry’s largest independent local ad management company, today announced it has renewed and expanded its advertising sales representation with MetroNet, a cutting-edge fiber-optic communication services provider. Viamedia will continue managing five key MetroNet markets – Terre Haute, IN; Louisville, KY; Lafayette, IN; Ft. Wayne, IN; Indianapolis, IN – while adding representation in Lexington, KY.

AudioMob and Targetspot Combine to Revolutionise In-Game Advertising

Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been more popular than in the current moment with 45% more time now devoted to the medium since the Covid-19 crisis. Yet in-app advertising, which forms a significant portion of this revenue, has always posed a challenge for both publisher and advertiser, where traditional video and display advertising can be disruptive to the gaming experience. This can sometimes have a negative impact on both the developer (with users leaving the game) and the advertiser, where a disruptive format can potentially alienate the consumer and cause some negative feeling toward the brand.

Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx

In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices brand. The company and its network experienced tremendous financial return using the Adwerx Platform, with both new agents and top producers winning more listings as a direct result, according to the Berkshire Hathaway HomeServices leadership team.

Baidu’s MediaGo Ad Platform Now Offering Native Placements on MSN

Baidu, Inc. announced that it is providing advertisers direct access to Microsoft’s MSN native desktop inventory via Baidu’s MediaGo ad platform. The agreement enables advertisers around the world to reach consumers in the United States through premium placements on multiple MSN properties.

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