AdTheorent Announces its Planned Public Company Board of Directors

Top adtech and marketing executives to bring deep industry and brand expertise as non-executive board members

AdTheorent, Inc., a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, announced that it has nominated the following non-executive board members to join the AdTheorent board upon closing of the company’s previously announced business combination with MCAP Acquisition Corporation (NASDAQ: MACQ) (“MCAP”): Kihara Kiarie, Chief Financial Officer at Bloomberg Media; Vineet Mehra, Chief Growth, Product, and CX Officer at Good Eggs; and Ben Tatta, President at Standard Media Index.

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“Kihara, Vineet and Ben are world class industry leaders and accomplished professionals whose experience will be invaluable to AdTheorent as we pursue our growth objectives,” said James Lawson, CEO at AdTheorent. “We are privileged to work with the most sophisticated data-driven advertisers in the world, and we believe that Kihara, Vineet and Ben will make us better at what we do. Given regulatory and industry changes favoring a more privacy-forward approach to digital ad targeting, top advertisers and marketers are looking for more modern and efficient ways to engage users in the digital world. We believe AdTheorent is well positioned to meet these needs, and that the collective experience of these talented executives will accelerate our efforts.”

Kihara Kiarie is Chief Financial Officer at Bloomberg Media, where he oversees the financials for the company’s global media outlets inclusive of Bloomberg Television, Radio, Digital, Quicktake, Businessweek, Live, New Economy Forum and Bloomberg.com. Prior to joining Bloomberg Media, Mr. Kiarie served as Chief Financial Officer, Media at Geller & Company, as Chief Investment Officer of the Media Development Investment Fund and as Chief Financial Officer of Revolt Media & TV. In addition, Mr. Kiarie has experience at leading global investment banking and investment firms including JP Morgan, AEA Investors and Saban Capital Group.

“I am honored to be nominated to join the board of AdTheorent,” said Mr. Kiarie. “The scalable machine learning technology platform developed by the company is disrupting the digital advertising market. AdTheorent’s exceptional financial track record of revenue growth and profitability sets it apart from the pack in the adtech space. There is a clear demand for AdTheorent’s capabilities and solutions as advertisers seek measurable value from their digital advertising investment. I look forward to being a part of AdTheorent’s next phase of growth-oriented success as a member of its Board of Directors.”

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Vineet Mehra is Chief Growth, Product, and CX Officer at Good Eggs, a pioneer online grocery startup. Mr. Mehra previously served in multiple senior global marketing, customer experience and general management leadership roles including as Chief Marketing and Chief Customer Officer for the Walgreens Boots Alliance, Chief Marketing Officer for Ancestry.com, Global President of Baby Care at J&J as well as Global President of J&J’s Marketing Services function, where he oversaw more than $3 billion USD in media spending around the world. Currently, Vineet is Global Chairman of the Board for Effie Worldwide Board of Directors and serves on the CMO Advisory boards of Spotify, WPP and Ad Week. Vineet has been named by Forbes as one of the world’s Top 50 CMOs and recognized by AdWeek as one of the Top 20 Tech-Driven CMOs.

“AdTheorent is revolutionizing the advertising industry by targeting digital ads programmatically without relying on user-specific personal profiles and individualized data,” said Mr. Mehra. “AdTheorent’s privacy-forward platform is changing the way that digital ads are targeted, pioneering a new future for the industry. I am excited to leverage my industry experience to assist AdTheorent as it scales while continuing to drive business outcomes for the world’s most sophisticated marketers.”

A well-known advertising veteran, Ben Tatta brings more than 25 years of traditional and digital media experience, with a proven record of accomplishment in advanced media, advertising, data, and analytics. Mr. Tatta currently serves as President at Standard Media Index, one of the world’s most trusted sources of advertising pricing and spend data. Prior to joining Standard Media Index, Mr. Tatta was Co-founder and President of the advanced TV analytics company 605, and President of the Media Sales Division of Cablevision Systems Corporation. Prior to Cablevision, Mr. Tatta held senior leadership positions at several blue-chip companies including USA Networks/IAC, ABC, IBM, Lagardere, and GSI Commerce/eBay.

“I am delighted about the opportunity to work with AdTheorent’s innovative and inspiring executive team, who have created a unique way for marketers to use digital advertising to achieve advanced key performance indicators which drive measurable ROI for brands. AdTheorent’s use of machine learning and its ability to harness conversion data to identify data points that drive successful outcomes is extremely effective for solving advertisers’ complex business objectives,” said Mr. Tatta. “AdTheorent is a great company with what I view as multiple opportunities to unlock significant stockholder value, and I look forward to contributing to the company’s ongoing success as it enters the public markets.”

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