Targetspot , a global player in AdTech and digital audio monetisation, announced a highly promising agreement with ShowHeroes, a leading independent video solutions provider. The agreement gives Targetspot exclusive access to billions of monthly audio ad impressions from premium publishers and platforms such as Der Spiegel in Germany, Webedia in France and La Nacion in Argentina.

ShowHeroes is a global leader in digital video content, tech, and advertising solutions. The company provides publishers with valuable content, innovative technology, and sustainable monetization solutions while creating an engaging and brand-safe environment for advertisers. Its high-quality inventory aggregates a wide range of audiences across more than 4,000 websites, 800 publishers and 1 billion unique users. In Germany, where ShowHeroes is a partner of the country’s top three daily newspapers (Der Spiegel, Frankfurter Allgemeine Zeitung and Süddeutsche Zeitung), the company reaches the equivalent of 94.1% of the TV audience among adults over 16.

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Exclusivity on premium content inventories

The agreement signed gives Targetspot worldwide exclusivity. The Group will be the only one to sell audio ads within ShowHeroes’ inventory, in all markets where ShowHeroes operates. The roll-out will start in Germany and the Netherlands, followed by Spain, France, the UK, Belgium, the US and Canada.

ShowHeroes and Targetspot will now be in a prime position in the growing digital audio market, combining the significant reach of ShowHeroes with audio monetization opportunities and creating one of the leading digital audio portfolios in terms of reach and inventory within the German market.

Bastian Döring, Vice president EMEA & Global Sales, declares: “We are very excited to be partnering with Targetspot to broaden our offer with audio. Digital audio advertising is one of the hottest marketing trends right now and it will only continue to grow in the coming years. At ShowHeroes, we’re always on the cusp of the latest innovative formats, it’s part of our pioneering DNA. Offering audio integrated with our video formats will provide an even wider range of monetization possibilities for our publishers while opening the doors for brands to reach customers at all touchpoints.”

“This video partnership with ShowHeroes validates our multi-pronged approach to audio advertising and opens up very promising prospects in many countries, particularly in Germany, where the Group has access to one of the largest digital audio inventories on the market, positioning itself as a key partner for agencies and brands. These brands will be able to reach a much wider audience through audio advertisements broadcast on video than through campaigns broadcast on FM radio stations, for example,” says Alexandre Saboundjian, Chairman and founder of Targetspot.

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