BIGtoken’s Holiday CPG Campaign Exceeds Client Goals, New Case Study Details

A major CPG company generates 6 to 1 return on ad spend (ROAS) and 4.5% incremental sales lift using BIGtoken’s opt-in panels

SRAX, Inc., a digital marketing and consumer data management technology company, released a new case study, illustrating results when one of the largest global food and beverage companies, activated BIGtoken to drive sales during the 2019 holiday season.

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This campaign featured opt-in panels and offers in the BIGtoken platform, whereby users answered questions about the brand and category, scanned receipts, and shared other data points about their consumer journey. The high-value audience insights produced from the BIGtoken platform were then used to create audiences and messaging strategy pre-activation, and optimize against these insights throughout the program. As a result of employing BIGtoken, the consumer packaged goods (CPG) company increased its incremental sales by 4.5% and generated a return on ad spend (ROAS) of 6 to 1.

“It’s becoming critical for brands to partner with systems that put emphasis on consumer-first data particles and put consumers’ data rights at the forefront,” says George Stella, VP of BIGtoken Brands. “The biggest brands in the world are adopting BIGtoken’s first-party, opt-in data platform as the next generation system that addresses data accuracy and regulations.”

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“BIGtoken has evolved from a consumer opt-in data platform for advertising activation to a full service marketing stack,” said Kristoffer Nelson, co-founder of BIGtoken. “Beginning with audience insights, marketers can discover profound insights about their target audience to activate against. From here, new insights and learnings are applied inflight to improve performance. And once the campaign concludes, locations and sales measurements are  applied to further learn, optimize and iterate. BIGtoken’s first-party opt-in ethos and identity system future proofs these tools against regulation and technology targeting changes.”

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