Acquisition Will Significantly Enhance HomeServe Digital Marketing Capabilities
HomeServe USA, a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada, today announced the acquisition of Vincodo, a Langhorne, Pennsylvania-based digital advertising agency. Vincodo will enhance HomeServe’s in-house digital marketing and Search Engine Marketing (SEM) capabilities to better reach potential customers.
Vincodo was founded in 2010 by Internet marketing industry veterans with multi-channel marketing experience. The company specializes in Customer Acquisition and Sales Growth via SEM and Online Advertising. The acquisition builds on HomeServe’s 2019 purchase of a majority stake in Conshohocken, Pennsylvania-based eLocal USA LLC, as the foundation of HomeServe’s Home Expert business in the U.S.
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“SEM is a critical channel in digital acquisition and the purchase of Vincodo will deliver on our goal to in-source our biggest and most strategic channels to further accelerate our growth,” said Jeff Paradise, HomeServe’s Chief Digital Officer. “By combining Vincodo with our existing digital marketing teams at HomeServe and eLocal, we will be strategically positioned to reach the largest target audience possible for both companies.”
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“Vincodo has a long track record of success as a leader in performance marketing, ensuring clients receive the best return on their investment in digital marketing campaigns,” said Tim Daly, Vincodo’s Chief Executive Officer. “Becoming part of the HomeServe team will enable us to bring the most innovative thinking and digital strategies to a company that is in the midst of exciting growth in North America.”
Integration of Vincodo into the HomeServe business will begin immediately to provide in-house support to both HomeServe and eLocal. Vincodo’s fifteen employees, including CEO Tim Daly, will become HomeServe employees and will report to Paradise. Vincodo will continue to manage its existing clients post-acquisition.
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