First of it’s kind collaboration unlocks new possibilities for digital publishers and advertisers

Insticator, the top-tier provider of advanced engagement solutions for publishers, is thrilled to announce its acquisition of Balihoo. The leader in multi-location marketing — and a renowned innovator in digital advertising technology — Balihoo gives Insticator additional versatility in the digital-ad domain, creating exciting new opportunities for online publishers and advertisers seeking to maximize their return on ad spend. This strategic new alliance aims to keep Insticator at the forefront of the digital ad game for years to come.

“The ad ecosystem is rapidly evolving and the companies that will thrive and win on the open internet need to have strong direct relationships with brands, publishers, and users,” said Founder and CEO, Zack Dugow. “This acquisition gives us remarkable technology that drives 9:1 ROAS for national franchise and multi-location brands. With Balihoo, Insticator now has a closed loop of direct connections with brands that compliments its already strong connections with users and publishers. This allows us to drive better outcomes for the entire supply chain.”

Marketing Technology News: Unlocking the Power of Location and Time-Based Data in DOOH Advertising

Insticator has acquired not only Balihoo, but the team members who have made Balihoo what it is, combining the strengths of both companies to deliver an ever-more-comprehensive suite of engagement and advertising solutions for businesses looking to operate online. Insticator’s audience-engagement expertise paired with Balihoo’s innovative advertising technology will revolutionize how digital publishers and advertisers connect with their audiences.

“We are pleased about the multitude of opportunities this acquisition presents,” said Kevin Lange, SVP, General Manager of Balihoo. “Through our collaboration and alliance with Insticator, we will unlock new avenues for growth and innovation. Balihoo has always been an innovator of digital solutions to power local brick-and-mortar business. Together with Insticator, we will shape the future of engagement and advertising, enabling our clients to thrive in this increasingly dynamic industry.”

This integration combines audience insights, interactive content, and targeted advertising capabilities, enabling businesses to deliver personalized experiences that captivate audiences and drive revenue growth. Furthermore, Balihoo’s franchise and multi-location clients will gain direct access to an expanded array of digital channels, enabling them to captivate their customers with highly targeted and localized messaging.

With this acquisition, Insticator and Balihoo embark on a transformative journey, strengthening Insticator’s position as a leader in the adtech industry. Their clients will have exciting new tools to navigate the ever-changing retail landscape, and they can continue to expect groundbreaking developments that redefine how businesses engage with their audiences.

Marketing Technology News: MarTech Interview with Denise Vu Broady, CMO at Collibra