Jellyfish Unleashes the HOKA brand’s Mach X Racing Shoe with Breakthrough 3D DOOH in New York City

New partnership sees Jellyfish, Clear Channel Outdoor and Mofilm bring the HOKA brand’s FLY HUMAN FLY DOOH campaign to Times Square this summer

Leading digital marketing business Jellyfish, has announced the rollout of a pioneering dual-sited DOOH campaign for performance footwear and apparel brand HOKA, across Times Square, New York – live for the first time today and continuing throughout August.

Together with out-of-home advertising company, Clear Channel Outdoor, and creative content agency, Mofilm, Jellyfish will run the HOKA brand’s first-ever US-based 3D billboard campaign showcasing the newly-launched Mach X, a boundary-pushing new addition to the award-winning Mach franchise.

The Mach X campaign is the latest product release under the reimagined FLY HUMAN FLY brand campaign, which celebrates the limitless possibility of flight by empowering all humans to experience joyful movement together. As part of the campaign, which also runs across social, online video, CTV, and display, the 30-second anamorphic creative features the Mach X shoe bursting out of the shoebox and smashing through the screen at lightspeed, to reveal the tagline “run like race day all day”.

The campaign will be delivered across two high-impact 3D billboards in NYC: A full-motion digital screen situated on the EDITION Hotel, adjacent to TKTS and Duffy Square, and a new full-motion digital screen facing into the Duffy Square pedestrian plaza. The campaign is expected to reach millions of people who pass through Times Square each month.

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Richard Russell, VP Omni Marketing at Deckers Brands, says: “The FLY HUMAN FLY campaign is designed to deepen brand love and accelerate awareness. Partnering with Jellyfish on a 3D billboard campaign, in one of the busiest locations in the US, will help achieve all these things, with speed and scale.”

Russell continues: “The prominent location and high-impact format of the campaign means that not only will we be able to engage with our primary runner and fitness audience, but we’ll also reach the wider consumer market”.

Emily Malone, Client Partner at Jellyfish, says: “As DOOH becomes evermore integral to a brand’s omnichannel marketing strategy, we’re honored to help HOKA drive mass reach and perceptual scale of their brand messaging across eye-catching placements in high-traffic areas.”

Malone continues: “Iconic inventory in Times Square is one of the centerpieces of the FLY HUMAN FLY campaign, in addition to several other online and offline channels spanning social (Meta, Snap, and Tiktok), video and display.”

Part of the Brandtech Group, Jellyfish helps brands such as Google, Netflix, Bissell, Uber and Deckers navigate, connect, and harness the platforms that drive growth and engagement. Launched in 2005, Jellyfish has become one of the industry’s most globally certified companies across Google Marketing Platform, Google Cloud, Salesforce, Amazon, and Meta. With 85% growth in net revenue in 2021, and employing over 2100 people across 38 offices globally, Jellyfish is proud to be at the forefront of the global digital economy. For more information, visit jellyfish.com.

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit www.hoka.com or follow @HOKA. #FlyHumanFly

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Deckers Brands (NYSE: DECK) is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The company’s brand portfolio includes UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, company-owned and operated retail stores, and select online stores, including company-owned websites. Deckers Brands has 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, visit  www.deckers.com.