Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced that it has engaged Lake Street Capital Markets, LLC (“Lake Street”), a research-powered investment bank focused on growth companies, to provide Merger and Acquisition (“M&A”) services within the advertising technology (“ad tech”) ecosystem. More specifically, Lake Street will look for mergers, acquisitions, or strategic investments in complementary businesses, brands, and technologies, which will ultimately allow Kubient to provide innovative solutions for publishers and advertisers.

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“We are consistently focused on providing the most value possible to clients, and our engagement with Lake Street Capital will enable us to more quickly develop innovations as we grow our technological capabilities,” said Paul Roberts, Interim CEO and Founder of Kubient. “A key initiative for Kubient in this new year will be to continue building out our Audience Cloud marketplace. Now, with the optionality to merge, acquire, or invest in complementary businesses, we will be able to accomplish this goal at a much faster rate.”

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Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient’s next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats.

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