Matrix Solutions Expands Ad Sales Platform to LATAM

Audience DataNative & Programmatic Advertising

By Sudipto Ghosh On Jul 17, 2018

Matrix Solutions Expands Ad Sales Platform to LATAM

Honduras-Based Grupo OPSA Deploys Matrix Solutions’ Monarch Media Ad Sales Platform

Matrix Solutions, a global ad sales platform built for media, announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform. Monarch will enable Grupo OPSA to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise. Grupo OPSA, the largest media group in Honduras, is comprised of several leading publications and digital platforms, including La Prensa, El Heraldo, and Diez, as well as magazines Estilo, Buen Provecho, Motores, Casa y Hogar; including Estrategia y Negocios, leading business publication across the Central American region.

Monarch by Matrix Solutions will enable Grupo OPSA to gain operational ad sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.

Matrix Solutions Empowers Groupo OSPA with Media-Specific Functionality They Needed to Sell More Effectively

Expanding Matrix Solutions’ existing International customer footprint to Latin America, Grupo OPSA is also the first customer on the Spanish-version of the Monarch platform. The Monarch platform is fully localized, allowing for language, currency, contact and other country/region demands and customizations.

Committed to adopting and executing a new media ad sales strategy, the Grupo OPSA team had previously implemented two different CRM systems, which were an advancement from their manual processes, yet lacked the media-specific functionality they needed to sell more effectively.

“We rely on multiple sales teams – national and local, within each of the markets we serve, which has made clear our need to capture and better utilize our data holistically,” shared Isabel Sabillón, Commercial Director at Grupo OPSA.

Isabel added, “After using two non-media CRM systems, we are pleased to have adopted Matrix Solutions’ media-specific solution, which will provide us with better sales workflow processes and as a result increase our bottom line.”

More Benefits to Groupo OSPA in Addition to Ad Sales Effectiveness

In addition to the localized features of Monarch, Grupo OPSA will also inherit extensive Customer Relationship Management (CRM) capabilities, in-depth reporting and forecasting, as well as actionable insights, pushed through both predictive and prescriptive analytics. Monarch, accessible 24/7 on any device, will also provide Grupo OPSA users with the necessary sales management tools to sell effectively across multiple platforms within their enterprise.

“We feel both honored and privileged to be working with Grupo OPSA,” shared Mark Gorman, CEO, Matrix Solutions.

Mark added, “Not only are they the largest and most credible media group in Honduras, but they are also our first customer to be based in Latin America and first to adopt a localized version of our Monarch media ad sales platform.”

Grupo OPSA went live with Monarch earlier this month.

Currently, Matrix Solutions makes media happen by helping media companies to better monetize their content. It’s flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing business.