Measure Protocol Releases “QuickAnswers” to Uncover Fast, Cost-Effective Consumer Insights

New data service provides marketers, public relations firms, advertising agencies, media and other business professionals with fast access to answers for their most pressing market research questions

Measure Protocol, the ethical person-based data marketplace powered by blockchain, released Measure QuickAnswers (Measure QA). The new service provides an agile approach to uncovering pressing data points. These insights, garnered from Measure’s audience of Gen Z and Millennial mobile-only app users, can help businesses of all sizes and professionals in a wide number of fields find fast answers to questions that will “make their case” in reports, briefs, articles, presentations and other communications.

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“Right now, consumer behavior is changing quickly and many professionals need real data quickly to help back up their communications and guide conversations,” said Owen Hanks, CEO of Measure Protocol. “Our new solution gives users fast and easy access to our MSR app user community of young adults in order to uncover answers to that one burning question, allowing data-driven decision making or simply adding credibility and depth to any outreach or report.”

To utilize the new service, users simply type their question into an online form. Measure’s MSR app community members immediately begin to answer, and users can expect results back as soon as 48 hours after entry. Easy, straightforward pricing includes options for express queries and standard weekly trackers with a low, per-question rate starting as low as $75.

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Measure Protocol’s QuickAnswers delivers:

  • Agile access to a highly engaged audience of young adults in the United States, Canada and United Kingdom

  • Ability to quickly uncover key data points to bolster communications, presentations, reports and business decision cases

  • Budget-friendly consumer insights that meet today’s need for fast, hassle-free turnaround and cost-savings

  • Results in as little as 48 hours for the Express service with data cuts by age, gender and education

Hanks continued, “We are working relentlessly during these challenging times to make sure that we deliver new products that not only meet, but exceed the expectations of our customers and consumers. This is the second new product in as many weeks that is designed to provide existing and new customers with answers at their fingertips in order to prepare and meet their business needs.”

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