PebblePost strengthens executive bench with seasoned adtech veteran to deepen performance marketing expertise and expand market leadership.

PebblePost, the leading performance marketing company specializing in Programmatic Direct Mail and CTV, announced that Will Harrington has joined the company as Chief Revenue Officer. The appointment further strengthens PebblePost’s commitment to delivering unparalleled scale, precision, and measurable outcomes for the world’s top brands.

Harrington joins PebblePost with an extensive track record in adtech, having held senior leadership positions at Criteo, Vayner3, and MiQ Digital. Throughout his career, he has scaled commercial teams, built lasting client partnerships, and driven growth strategies that maximize performance in agency and brand-direct environments.

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The hire is the latest in a series of strategic leadership additions fueling PebblePost’s next growth phase. Over the past year and a half, the company has brought on leaders in digital and CTV advertising, including Amit Nigam as SVP, Head of Product, and Ryan Horn as SVP, Head of Marketing, to expand its offerings into the broader performance marketing ecosystem.

“Will joins us at a great time. Marketers are under more pressure than ever to drive real, measurable outcomes and cut through the alphabet soup of adtech,” said Jacob Ross, CEO of PebblePost. “PebblePost brought direct mail into the modern CMO’s marketing stack by making it a true performance channel, rivaling search and social. Now, with our launch into CTV, we’re doing the same for TV advertising. I’m excited to work with Will to make a big impact.”

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PebblePost’s newest product, Performance CTV, harnesses the full strength of its Performance Marketing Engine to engage decision-ready consumers across nearly all U.S. streaming households and drive measurable outcomes. The result: An average of 23x incremental ROAS and a 36% lift in conversion rate.

“PebblePost has the technology, the data, and the vision to lead the next era of performance marketing,” said Harrington. “What excites me most is the company’s ability to combine the precision and measurability of digital with the immersive power of TV—and deliver outcomes that marketers can trust.”