ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced the appointment of media and ad industry expert, Amelia Parsons, as its new UK Head of Supply.

Amelia started her career in the industry a decade ago at brand advertising company, Collective, as an account manager. She later moved across to her “real home” of publishing supply and worked her way up to become Head of Publishing at Collective, after the company’s acquisition by Time Inc. UK in 2016.

Collective was subsequently bought by digital entertainment and media platform, Azerion UK, in 2020 and Amelia was promoted to the company’s Head of Publishing. During this period, Amelia was a regular contributor to leading industry publications and was shortlisted as an ExchangeWire Ad Tech Rising Star and New Digital Age’s Ad Tech Collab Champion.

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In her new role at ShowHeroes, Amelia will bring her wealth of creative, tech and commercial knowledge to help ShowHeroes grow its UK publisher network and increase its strategic partnerships.

“I’m thrilled to be joining ShowHeroes and look forward to helping take the company’s UK supply network to the next level,” says Amelia Parsons. “2023 is going to be all about helping publishers develop and build their video strategies. They can do this through the three pillars of content, technology and monetisation, and ShowHeroes is uniquely placed to support publishers in all of these areas. I’m excited to bring these capabilities to more publishers, helping them to not just survive but to thrive as well.”

ShowHeroes’ UK Country Manager Steven Filler, says: “ShowHeroes has had rapid success in the UK market, with growing demand for our full portfolio of services – including content production, video player and platform and our cookieless semantic targeting capabilities. As we move into the next phase of our growth, Amelia is the perfect hire to help ShowHeroes develop broader and deeper relationships with our publisher partners.”

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While her role will be UK-focused, Amelia will also help ShowHeroes’ publisher partners, particularly those with global audiences, to take advantage of the company’s growing international footprint. ShowHeroes Group now operates in 28 markets across the US, LATAM and EMEA, with further global expansion planned for the coming months.

ShowHeroes is a global leader in digital video content, tech, and advertising solutions. The company was founded by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner in 2016 with headquarters in Berlin and employs more than 400 people worldwide in 28 strategic hubs throughout Europe, the Nordics, LATAM, and the US.

Since its inception, ShowHeroes Group has grown both organically and through mergers and acquisitions. According to Deloitte, it is one of the 50 fastest-growing technology companies in Germany and was awarded the “Technology Fast 50” prize in 2021.