Magnite’s Demand Manager Mobile lifts SmartNews’ programmatic ad spend

Magnite, the world’s largest independent omnichannel sell side advertising platform, announced that SmartNews, Inc., a global leader in redefining information and news discovery, has selected Magnite as their preferred SSP in the US and implemented Magnite’s Demand Manager mobile app solution, resulting in a large lift to SmartNews’ programmatic advertising business. Buyers can now access SmartNews inventory through a transparent Prebid pipeline.

SmartNews’ mission is to revolutionize the way consumers engage with and discover information through their support of diverse, high quality journalistic sources. With Magnite’s Demand Manager Mobile, a fully open source Prebid Mobile SDK-based header bidding solution, SmartNews can add higher cost-per-thousand CPM bids to their ad server on a per-impression basis without sacrificing existing revenue structures. Demand Manager Mobile supports SmartNews’ efforts to streamline access to information, creating an ecosystem that benefits consumers, publishers, and advertisers alike.

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“As we were looking for a more efficient and transparent way to monetize our mobile inventory, Demand Manager Mobile has proven to be the ideal solution,” said Adam Sadur, Head of Programmatic at SmartNews. “The Prebid SDK was easy to implement and as a Prebid.org co-founder, the Magnite team always provided meaningful and exceptional support and guidance throughout the process. The robust reporting features allow us to make decisions based on clear, transparent reporting and we’ve seen a meaningful improvement to our bottom line as a result.”

“Magnite has successfully implemented Demand Manager for various publishers and we are pleased to now be working with SmartNews to provide them with access to Prebid SDK solutions,” said Ken Harada, Managing Director of Japan at Magnite. “With Demand Manager’s expanded ability to support various ad servers, we look forward to helping SmartNews grow their business and demand sources to enhance monetization.”

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