Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced strategic partnerships withThink! Inc. and 5600blue – sister companies focused on sales and negotiation enablement for business-to-business (B2B) organizations. With Brainshark’s technology, and Think! and 5600blue’s insights-based content services and skills methodology, organizations can prepare their sales teams with expert knowledge, just-in-time refreshers, and an award-winning, on-demand learning and practice environment – empowering reps to close more and bigger deals.

As salespeople seek to engage today’s modern, empowered buyers, it can be a challenge to add value. Recent research from CSO Insights finds that buyers increasingly execute their own due diligence – ranking salespeople next-to-last (9th out of 10) among the resources they consult when solving business problems. Yet opportunities for earlier engagement exist, with 9 out of 10 buyers (90%) open to engaging with salespeople earlier in the buying process (also per CSO Insights). As a result, there’s a pressing need for agile, insightful training and highly relevant sales content that adds value to the buyer journey – making reps more of an indispensable resource.

The combined forces of Brainshark, Think! and 5600blue provide this powerful combination. WithThink!’s negotiation enablement services and 5600blue’s integrated sales and negotiation enablement services, companies receive unique training on the skills needed to sell and negotiate better, as well as content that creates insights to help sellers advance deals and deliver more value to buyers. Brainshark provides the award-winning platform for content, training and coaching delivery.

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As sales consulting partners in Brainshark’s partner ecosystem, Think! and 5600blue use Brainshark’s rapid-authoring technology to create mobile-friendly, custom training content for clients in an on-demand format that’s easy to consume, revisit and retain. Clients access their unique courses and content anytime, through a central, Brainshark-powered portal. Using Brainshark’s acclaimed, video-based coaching and practice environment, Think! and 5600blue also reinforce the training they’ve already delivered – helping their clients gain more confidence, master their messages and sell better.

Think! and 5600blue use Brainshark’s software to provide scalable sales training and just-in-time refreshers to companies across industries. In addition, the consultancies and Brainshark are mutually authorized to refer each other’s services and solutions.

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“We’re very excited to partner with the high-quality people and technology at Brainshark,” said Brian Dietmeyer, CEO of Think! and 5600blue. “At Think! and 5600blue, we’re all about preparing B2B sales teams to sell, negotiate and compete at the highest levels, given the new reality of buyer behavior. We believe the combined value of our intellectual property, leveraged with Brainshark training and coaching technology, is exactly what our customers have been looking for.”

Chuck Searle, vice president of partnerships and alliances at Brainshark, said: “Many companies today find themselves time- and resource-constrained, and are unable to effectively develop and train their sales teams on sales enablement best practices and negotiation strategies – negatively impacting deal outcomes. We’re pleased to partner with Think! and 5600blue to give our customers a winning combination: access to the consultancies’ proven expertise in these areas, coupled with our platform for knowledge delivery and retention.”

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