As Sales Engagement Gains Momentum, Outreach Creates The Go-To Resources For The Modern Sales Team
Outreach, the leading sales engagement platform, announced the launch of SalesEngagement.com, a set of educational resources focused on leveraging the latest in Sales Engagement to change the way teams sell. As the Sales Engagement category grows in importance to the modern sales stack, SalesEngagement.com serves as an all-encompassing resource for sales teams and offers exclusive insight into Outreach’s upcoming book “The New Rules of Sales Engagement” and podcast “The Sales Engagement Podcast”.
“Sales Engagement has revolutionized the way teams approach their day to day,” said Max Altschuler, VP of Marketing at Outreach. “Tools like Outreach create a new place for teams to take action by combining meaningful analytics and a seamless omnichannel experience. After seeing the impact this category offers companies, we developed SalesEngagement.com to create a community and share what the future holds for this emerging category.”
Including insight from leading B2B sales veterans such as Ralph Barsi, Trish Bertuzzi, Jeb Blount, Anthony Iannarino, Jill Konrath, Mark Roberge and Craig Rosenberg, “The New Rules of Sales Engagement” breaks down how to humanize sales and educates readers on ways to leverage technology to close more deals. The book, available for purchase in early 2019, will be published by Wiley, the company also behind “Inbound” from Hubspot and “Beyond the Cloud” from Salesforce. The first edition of “The Sales Engagement Podcast,” an audio show focused on engaging buyers and customers in today’s sales climate.
Outreach pushes beyond the boundaries of existing categories like Sales Enablement or Sales Acceleration and offers sellers an intuitive system of action to accomplish tasks and engage with prospects. As a result, Outreach accelerates growth by optimizing every interaction throughout the customer lifecycle and provides a simple experience for every person on the team.
“We’re on a mission to get the world’s innovations to market faster,” said Manny Medina, CEO and Co-Founder of Outreach. “We believe that Sales Engagement is the key to making that happen. That’s why Outreach established the Sales Engagement space in 2014 and continues to push its boundaries today with the latest in AI, machine learning and data science.”
As more companies recognize the power of Sales Engagement, a Forrester-confirmed category since 2017, it continues to gain momentum. According to G2 Crowd, Sales Engagement is revolutionizing the sales industry.
“Sellers need to rethink the way they interact and communicate with buyers, and ensure that they have the modern sales tools needed to create an engaging relationship,” said Michael Fauscette, G2 Crowd’s Chief Research Officer. “Sales Engagement is one of the hottest new categories on G2 Crowd, and is becoming a must have in every sales technology stack.”