Outreach Named a Leader in Sales Engagement By Independent Research Firm

“Forrester is absolutely correct when they point out 2020 will be remembered as a ‘watershed moment’ for B2B selling,” said Manny Medina, co-founder and CEO of Outreach. “The pandemic has amplified the need for all companies to invest in a sales engagement solution. Sales leaders need a trusted partner to give them a better way to drive business outcomes. Our current offering gives sales reps and leaders the visibility and efficiency they need right now, during times of rapid change with the proven ability to drive increases in pipeline and revenue.”

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In its vendor profile, the Forrester report noted that “Outreach outpaces others with product innovation and an intuitive platform.” The report also states, “One reference customer described the vendor’s current functionality as having ‘transformed the way we do business and something we could not go without.'”

Outreach received the highest possible scores in 11 criteria in the report including service and support, user experience – interface, partner and customer ecosystem, and execution roadmap. In addition, the company was the only vendor to score 5 out of 5 in the security, privacy, and compliance and governance criterion.

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“It’s amazing to think how quickly the Outreach platform has evolved from supporting mainly tech startups to some of the largest enterprise customers in the world. Without the dedicated work our team has done to build trust and invest in a robust and innovative platform, we would not have grown at the pace we have nor attracted these large customers with global needs,” Medina added.

As the only “unicorn” (a startup valued over $1 billion) among those evaluated, Outreach is cited in the report for “…investing heavily in product development and extending partnerships to increase its appeal to larger enterprises.” The Forrester Wave notes, “…Outreach maintains an impressive network of more than 1,000 partners and reinvests 40% of its revenues in R&D to advance platform capabilities.”

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