8×8, Inc., a leading integrated cloud communications platform, announced that AVANT Communications (“AVANT”), a platform for IT decision-making and the premier distributor for next generation technology, has been named as an 8×8 Open Channel Program Platinum Partner. This recognition highlights AVANT’s commitment and success in delivering the 8×8 Open Communications Platform™, which uniquely combines cloud voice, team chat, video meetings and contact center in a single solution, through its global network of Trusted Advisors.

“We are very excited to have attained the Platinum tier in the 8×8 Open Channel Program, which was only made possible through the performance of our exceptional Trusted Advisor community,” said AVANT President Drew Lydecker. “During this time of accelerated demand and adoption of enterprise cloud communications solutions, 8×8’s proven track record providing a reliable global infrastructure, top-of-the-line functionality and business integration capabilities is a key differentiator. Together we are empowering the growth and success of our Trusted Advisors as they help organizations ensure business resilience while enabling employees to work from anywhere.”

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As one of the top three Master Agents in the global 8×8 Open Channel Program to reach Platinum Partner status, AVANT has positioned itself globally as a master agent and leader in channel sales enablement of next generation technology solutions. AVANT’s growing network of Trusted Advisors is made up of channel professionals fully enabled to help CIOs, CISOs and other enterprise decision-makers keep up with the rapid rate of technological change. Available exclusively to Trusted Advisors, AVANT offers Pathfinder, an integrated platform built on Salesforce Communities that delivers a powerful face-to-face IT decision-making tool for enterprise customers.

“As a top Master Agent in the channel, we would like to extend well-deserved congratulations to AVANT for achieving Platinum status in the 8×8 Open Channel Program,” said John DeLozier, Senior Vice President & Global Channel Chief at 8×8. “Through our strong partnership, we are enabling their Trusted Advisors to succeed and accelerate growth in one of the most dynamic cloud markets as they help customers move to the cloud and transform the digital workplace.”

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The 8×8 Open Channel Program ensures that every member of 8×8’s channel community, from Master and Sub Agents to VARs, have the necessary resources to thrive. The partner program offers tiered levels of dedicated resources for lead generation and conversion, as well as highly customizable, white-gloved marketing campaigns to reach prospects. The program also includes activities such as blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. In addition, 8×8’s best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.

The 8×8 Open Communications Platform uniquely brings together the essential enterprise communications elements required for the digital workplace, combining voice, team chat, meetings, and contact center solutions fueled by shared intelligent communications services like AI-driven expert routing and predictive analytics. The 8×8 Open Communications Platform accelerates digital transformation initiatives and strengthens business responsiveness and resilience by providing secure, scalable, and extensible capabilities that are required for organizations to create unique employee and customer experiences at scale. For more information, visit the 8×8 Open Communications Platform.

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