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IMImobile North America Delivers Messaging Solution to American Senior Communities to Help Keep Families Informed About COVID-19

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Delivering proactive, relevant updates for more effective and meaningful communications during uncertain times

Global cloud communications software and solutions provider IMImobile PLC, announced it has partnered with American Senior Communities (ASC) to help support its strategic approach for effectively communicating COVID-19 information to resident families and employees for nearly 90 facilities across Indiana. The IMImobile solution enables ASC to calm concerns and fears of families distanced from loved ones residing in their nursing homes, while meeting the Indiana State Department of Health communication guidelines.

The program, which launched May 4th, allows families and employees to receive consistent updates and information about their local nursing home facility via SMS.  As needed, detailed information is posted on a customized website and accessible through a link inserted in the text message.  The solution reduces waiting times and prevents an increasing number of calls coming into the facilities.  However, its power lies in the ability to quickly send relevant information to different user groups.

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“IMImobile is helping us to close the communications gap created by the COVID-19 crisis. Their solution enables ASC to share updates about our nursing homes consistently and relevantly, supporting our commitment to providing compassionate, quality care to residents and their families.  The team at IMImobile was able to implement the solution within days and has been a great partner in these uncertain times,” states Mike Easley, CIO of American Senior Communities.

“In light of the COVID-19 outbreak, we have seen enterprises in need of new and creative ways to better serve their customers and communities and stay connected in ways that are relevant,” states Bruce Bales, CEO of IMImobile, North America. “We are thrilled to be able to provide this type of solution for such critical care facilities that serve our communities such as ASC.”

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With more and more consumers wanting to be contacted through digital channels, enterprises must adapt their communications strategies to provide multi-channel digital solutions. This allows for the proactive, consistent, and relevant communication of updates and information—increasing satisfaction and reducing costs.

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