DiscoverOrg Launches New Dataset for Companies Selling into Operations Groups

Sales IntelligenceAccount Based Marketing

By PRNewswire On Jul 18, 2018

First-of-its-Kind Offering Gives a Competitive Edge to Companies Marketing and Selling to Operations, Customer Service, Logistics, and Facilities Groups

DiscoverOrg, the world’s leading sales and marketing intelligence solution, announced the availability of a new Operations dataset designed to fast-track the growth of technology and services companies that market and sell into operations, logistics, facilities and customer service teams. The new Operations dataset augments DiscoverOrg’s award-winning solutions for companies targeting technology, sales, marketing, human resources, finance, legal and C-suite buyers.

Corporate operations functions are the backbone of most organizations, and they are empowered now more than ever by new and emerging technology – making them one of the fastest-growing buying centers in an organization. DiscoverOrg is the first marketing and sales intelligence provider to specifically profile operations groups to this level of depth.

Specific buying centers that are profiled in the new dataset include corporate operations and strategy, supply chain, customer service, facilities management, logistics, real estate, physical security and construction.

Also Read: DiscoverOrg Redefines the Way You Measure Event Marketing Performance

Henry Schuck

“Operations teams are rapidly transforming; in response, there has been an explosion in technology and service providers serving their needs,” said Henry Schuck, DiscoverOrg CEO. “Our new operations dataset makes it easy for these companies to find and connect to the right decision-maker, nail their pitch and save hours of grind.”

The new Operations dataset offers the same unrivaled depth and accuracy as DiscoverOrg’s other datasets – providing sales and marketing teams a 360-degree view of their target accounts and buyers. This includes detailed company firmographics; contact details like direct dials and verified email addresses; org charts and reporting structures; installed technologies; and buying signals like planned projects, online research behavior, funding announcements and personnel moves.

DiscoverOrg’s award-winning intelligence platform is designed to provide all of the information and insights that sales and marketing teams need to zero in on their unique target market, prioritize target accounts and contacts based on likelihood to purchase, and provide real-time alerts that enable teams to engage the right person at exactly the right time with the right message.