Synup, a leading digital marketing SaaS, announced the launch of four new publishing partners : Instagram, MapQuest, AllDirectoryList, and Best of the Web. With the addition of these new publishers, the company continues to innovate on it’s core listings & location management capabilities.

Additionally, with improvements to the Google Business Profile integration, Synup customers can now push Synup tags to Google as labels, and use Google Business Profile services fields directly from the Synup platform.

“With these new additions, Synup continues to support its business partners as their trusted local-digital marketing hub. We plan to continue adding publishing partners to our already extensive list, ensuring that brands from any vertical can partner with Synup for effective bulk listings management,” said Tarun Ravindran, Senior Director – Product Management at Synup.

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Synup has announced support for Google Business Profile (formerly known as Google My Business) services fields. Google Business Profile Products and Services give businesses the opportunity to showcase their products and services to potential customers – right on their profiles. Over 67% of Google searches are zero-click, so brands that display their products and services have a distinct advantage. The more information a consumer gets from a brand’s Google Business Profile, the more likely they are to patronize that business.

The platform will also support feeding organizational labels into Google Business Profile. Labels are internal tags that are essential for multi-location brands: they make it easy to search for and categorize by different parameters within a brand’s Google Business Profile listings. The labels are not visible to customers, but are indispensable for sorting listings by branch, region, or opening date.

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“These product upgrades allow our customers to rapidly adapt to changes in platforms such as Google Business Profile and leverage them to their advantage. Further, it displays Synup’s commitment in maximizing value for its customers while making the platform extremely simple to use,” stated Ravi Petlur, Synup’s Chief Technology Officer.

Synup’s Local Listings and Reputation Management Platform transforms a multi-location brand’s ability to drive local SEO performance across all locations, devices, and digital media channels in one holistic dashboard. Brands can now manage and optimize all of their business location’s listings and content while improving their online reviews, rankings and turn their online profiles into marketing channels to drive ROI.