The strategic sale strengthens Terakeet’s category leadership and drives future growth and innovation

Terakeet, the preferred marketing technology partner for Fortune 500 brands, announced the sale of its influencer marketing technology platform Perlu to CJ, a global leader in performance marketing and division of Publicis Groupe. The sale positions Terakeet for continued global growth as the company evolves and refines its business model to serve its customers best.

Founded in 2017 by Terakeet, Perlu is a professional online community for brands and influencers to connect, collaborate, organize, and manage partnership campaigns. Perlu’s unique platform and service enable companies to activate, network, and collaborate with a dynamic community of influencers providing brands with the fastest, most effective means to find and engage with trusted, active influencers in every category, choosing their qualification criteria to target their needs, and attracting the right influencers for the brand.

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP

“At Terakeet, we’ve built our company with the goal of helping enterprise organizations connect with their customers, drive new revenue, and increase brand value,” said Mac Cummings, Terakeet CEO. “The proprietary technology behind Perlu helped foster thousands of influencer partnerships under the Terakeet umbrella, and we are thrilled that Publicis will build upon its success and bring its technology to its global customer base.”

The strategic sale is rooted in Terakeet’s desire to focus on its core business and bring innovations to market that will help its customers increase market share, reduce risk, and drive long-term revenue growth. Publicis focuses on influencer relationships, and its portfolio includes more than 300,000 influencers and collaborations with the world’s largest brands.

Marketing Technology News: Brand Safety and Web3: How to Preserve Reputation When Entering the Metaverse

“Affiliate and influencer are a natural fit,” said Mayur Kshetramade, CJ CEO. “We have worked with content creators and publishers for years and developed a dedicated influencer specialization about ten years ago. Perlu’s approach resonates with our ecosystem and ethos – we work hard to find the win-win-win – a win for brand advertisers, a win for publishers, and by that, a win for their consumers. Perlu does the same for influencers, brands, and their audiences. We are thrilled to bring Perlu into CJ to continue to elevate our content creators’ performance within our CJ Influence offering.”

Cummings and Chief Technology Officer Patrick Danial co-founded Terakeet in 2001 and remain active executives in the business’s day-to-day operations. The pair began developing Perlu as a technology platform that complements Terakeet’s primary organic search technologies business.