Shareablee’s Enhanced Reporting Provides Greater Insight for Digital Marketers
Surfing the current wave of Instagram advertising in #martech, Shareablee has announced the expansion of its Instagram performance analytics to include several new insight metrics, including Instagram Stories and video views. With the average brand’s Instagram presence increasing 27% year-over-year through May of this year – even without taking video views into account – the need for greater insight into all formats on the platform is becoming increasingly critical for marketers in order to make informed decisions.
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Ath time of this announcement, Tania Yuki, Founder & CEO of Shareablee, said, “With more than twenty-five million business pages and over a billion users, Instagram is a vital part of virtually every business’ marketing plan, whether it be micro-influencers or worldwide banks.”
Tania added, “Instagram Stories is a powerful new format for brands and Influencers to make meaningful connections with consumers, and better reporting will shed light on how best to make use of Stories alongside Videos, Images, Carousel ads and more. We’re excited to provide these enhanced capabilities to better inform the cross-platform marketing mix.”
As a global leader in audience-based social media measurement, Shareablee’s expanded reporting will also enable enhanced measurement of Influencer campaigns, one of the fastest growing marketing strategies on social media. More than 500,000 Instagram Influencers are accessible in the Shareablee platform, with analysis of total performance broken down separately by media type to inform more targeted planning.
Currently, Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights for cross-platform social media campaigns, tracking over one million businesses globally in real-time.
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