Social Listening Leader linkfluence Acquires Scoop.it

Social Listening Leader linkfluence Acquires Scoop.it

linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets

Circa.2006 till date, linkfluence’s surge has been noticeable. They were a startup back then funded by Orkos Capital, Kreaxi Ventures, Sigma Gestion, Hera Capital and BNP Paribas Développement. Today, they are one of the global leaders in the Social Listening sphere, operating in 30 countries with more than 200 employees. They have worked with notable clients like:

  • Danone
  • Publicis
  • LVMH
  • Dyson
  • Pernod Ricard

linkfluence Search, linkfluence’s flagship product launched in 2018 caught G2Crowd’s attention. The latter awarded them  Social Listening Leaders for Fall & Summer (for 2018). They are also recognized by Forrester as one of the 10 companies that matter in the Social Listening Sphere.

Surprisingly, until now, linkfluence did not have a presence in the United States of America. This epiphany is perhaps driving them to get a fresh shot in the arm in order to expand to the American markets. The acquisition of Scoop.it & a $21 million dollar Series D funding is visibly the stepping stone for linkfluence to do so. Ring Capital and Tikehau Capital are the current (European) investors in linkflunce.

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Guillaume Decugis, the Co-founder and CEO of Scoop.it, a leading content management platform, will preside as the CEO of the new linkfluence. He said, “As a serial entrepreneur and Silicon Valley veteran, Guillaume founded Musiwave – later acquired by Microsoft – and Goojet, before launching Scoop.it, which currently serves 5 million users and ranks #14 on the MarTech 50 list of the most influential MarTech companies by Inbound.org. He will bring his MarTech experience in Silicon Valley to help linkfluence achieve our goal to enter the US market and go global.

It’s a big moment for linkfluence, not just for our team, but for all of our existing and future customers.”

Also Read: LinkedIn Is Changing How Sponsored Content Appears on Its Platform

Key Reasons for linkfluence’s Acquisition

Bolstering the platform

linkfluence & Scoop.it both share a common vision of helping enterprises leverage the power of online content to grow business. Co-incidently, both the companies use similar technology in the way online content is crawled, indexed and analyzed – Artificial Intelligence is in heavy adoption.

linkfluence stated that buying Scoop.it has enhanced its technological capabilities by 50%. The combined forces will deliver fantastic content experiences to their clients.

Gaining ground in the American Market

Scoop.it has a plethora of established clients with a proven track record in the United States of America. linkfluence, on the other hand, has a strong hold on European and Asian markets primarily. The acquisition allows linkfluence to apply their prowess to the new American market. With headquarters in San Francisco, Scoop.it’s acquisition, new investment, and credibility, the future seem promising for linkfluence in American markets.

Watch out for this space as we cover the latest news in the Marketing Technology landscape, globally.

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