Machine Learning to Help Hootsuite Customers Further Succeedwithsocial by Streamlining Process of Curating and Publishing the Best Social Content to Engage with Customers at Scale

Vestorly, an artificial intelligence (AI) content curation engine, has integrated its machine learning content solution into Hootsuite, the leader in social media management. The integration will help Hootsuite’s more than 18 million customers solve complex brand engagement challenges using AI to deliver the right social content to the right audiences at the optimal time. As part of the integration announcement, Vestorly joins the social media management industry’s largest partnership ecosystem as a Hootsuite Technology Partner.

“Vestorly’s integration into Hootsuite is one of many ways we’re building best-of-breed technologies and innovation into the Hootsuite platform to further help our customers achieve their business objectives,” said Penny Wilson, CMO, Hootsuite. “Vestorly’s data-driven AI on the types of content that increase engagement provides new opportunities for Hootsuite customers of all sizes and industries to grow their brands, businesses, and customer relationships at the scale and efficiency of social.”

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“Vestorly’s AI intelligence eliminates the guesswork in choosing the right content for the audience, leading to increased customer engagement while reducing marketing tasks and hours spent creating posts,” said Ralph Pahlmeyer, CEO, Vestorly. “Throughout our testing, we were blown away by the immediate boost we saw in social engagement. We’re thrilled to bring our industry-leading AI technology into Hootsuite as the world’s leading social media management platform and social suite.”

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Hootsuite customers can now access Vestorly’s data-powered AI content curation solution to fuel organic social posts within Hootsuite’s social media management platform and Hootsuite Amplify, the company’s employee engagement, social selling and social advocacy solution. Vestorly provides audience-specific content recommendations from hundreds of top publications on the internet. Adding the Vestorly intelligence layer to the content businesses recommend that their employees share means they are more likely to drive engagement from their most valuable audiences. Customers have seen engagement increase 3X when using Vestorly.

With the ability to inform data-driven decisions across social content, audience, and platform at scale, Hootsuite and Vestorly are helping marketers, sellers, and customer experience and social media leaders become more effective and efficient in achieving their business objectives.

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