Hootsuite Integrates with Adobe Experience Platform to Unite Social Data with Omni-Channel Campaigns

Upcoming Integration Between Hootsuite and Adobe Experience Platform Will Help Brands Deliver Exceptional Results

Hootsuite, the world’s leader in social media management, trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000, today announced an upcoming integration with Adobe Experience Platform. Developed collaboratively with Adobe, this first-of-its-kind integration will bring insights from social activity to Adobe’s Real-Time Customer Profile, enabling Adobe customers to deliver omni-channel marketing initiatives informed by their customers’ social media behaviour. Once live, Hootsuite will deliver six integrated Adobe solutions, further cementing Hootsuite as Adobe’s preferred social media management partner.

“With social becoming one of the highest performing customer engagement channels, organizations are looking to better understand the impact of their social strategy on their broader business and marketing objectives,” said Penny Wilson, CMO of Hootsuite. “This innovative integration between Hootsuite and Adobe Experience Platform leverages social insights to create a unified view of the customer so marketers can deliver personalized content and messaging on the most relevant channels to achieve their greatest ROI.”

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“Social media is a strategic channel for many of our customers and an important part of today’s customer journey,” said Amit Ahuja, Vice President Platform & Partners at Adobe. “This integration builds on the value our customers receive from our partnership with Hootsuite, allowing them to leverage critical social data within Adobe’s Real-Time Customer Profile to deliver amazing digital experiences.”

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The new Adobe Experience Platform integration will add to Hootsuite’s suite of Adobe integrations, joining Adobe Analytics, Adobe Campaign, Adobe Experience Manager Assets, Adobe’s Marketo Engagement Platform, and Adobe Stock to solidify Hootsuite’s position as the leading social suite. Customers around the world leverage the integrations to activate omni-channel campaigns and measure the impact of social interactions throughout the customer journey.

Hootsuite, a Premier partner in the Adobe Exchange program, was awarded the 2018 Adobe Exchange Partner of the Year award in both the Americas and EMEA.

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