Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to …
Stop Overlooking the Upper Funnel
If you market products or services that have a long consideration cycle, chances are your efforts are focused on the …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering …
Google Announces New Capabilities for Advertisers to Test AMP Performance
The Announcement Is a Part of Google’s Initiative to Help Brands Better Assess Ad Performance Google is progressively changing its …
CallRail Launches First-to-Market Cost-Per-Lead Solution
New Feature Aims to Help Agencies Solve Growing Attribution Problem and Better Demonstrate ROI Leading call tracking and analytics provider, CallRail, …
Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)
Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and …
Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support
The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading …
JM Internet Announces Post on Instagram Marketing Tips for Small Business
Jason McDonald, a Top-rated San Francisco SEO Consultant and Director, JM Internet Group, Shared These Tips for Instagram Marketing The JM Internet …
AdSemble Rolls Out New Open Display Certified Partner Program in May
The New Certified Partner Program Allows Marketing Professionals to Create Digital Billboard Ads for Their Clients While Earning a Commission …
Improvado.io Secures $3 Million Seed Round from Martech Brands
Improvado.io Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data Improvado.io, an early stage MarTech company that …