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"Observe very quantitatively but act with your intuition."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) Most of us come from analytics, data…
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Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data…
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""On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve been the CEO of Swrve for 3 years. I was recruited to Swrve by its two founders to take…
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B2B marketing success in today’s competitive environment is dependent upon making smarter decisions driven by actionable data. Increasingly, marketers will need to rely on insights being discovered by third party marketing technology…
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"Work hard, be humble, good things will come."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the head of strategy at Episerver, and the CMO I essentially wear two hats. I’m responsible for…
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"A good idea must be explained in the elevator time: from ground floor to tenth floor."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m in charge of Global Marketing and Communications at…
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"Never give up! Perseverance is the reason Instapage is now a 100+ person organization, and I believe far too many entrepreneurs fail because they gave up too early."On Marketing Technology MTS: Tell us a little bit about your role and…
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"Be Fearless. A mentor early in my career told me that I could tackle anything I set my mind to and that perseverance would always win."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I began…
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David Fortino SVP of Audience and Product - NetLine Corporation "Be yourself. Never doubt the importance of staying true to your gut. The mind wavers."On Marketing Technology MTS: Tell us a little bit about your role and how you…
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Growing Types of Ad Fraud Technology Calls for Strict Standards and Transparency Reporting In this Experts Series column, Marco Ricci, CEO of Adloox, says that a global approach to combating ad fraud is needed to face increasingly…
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LotaData analyzes billions (with a "b") of mobile location signals or geo-cookies each day to infer user profiles and behavioral segments for our customers. Just like web browsers use cookies for identifying users, location is the…
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With the dominance of smart phones, the lines between channels on the consumer path-to-purchase are blurring more than ever before. In a matter of minutes, a consumer may be exposed to an ad on Facebook, research a product and make a…
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Robert Oberhofer VP Technical Sales & Marketing - ItsOn Inc. "Asking the right question can be a much more powerful tool to influence someone vs. trying to teach and preach."On Marketing Technology MTS: Tell us a little bit…
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Four Steps to Start Building Predictive Models While predictive analytics and AI are big topics in the sales and marketing profession these days, it can feel daunting when you’re trying to figure out how to get started with these…
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New partnership allows HubSpot users to track and target prospects based on video usage analytics from Brightcove. Inbound marketing leaders HubSpot, and video solutions provider Brightcove, recent partnership announcement will help the…
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PacketZoom CEO talks to MTS to explain factors that affect app performance and help marketers identify CDNs to bring excellent CX without disruptions. CMOs are increasingly leveraging the power of mobile app to drive customer engagement in…
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In the last part of our coverage of the amazing Revenue Summit, we catch up with Tony Yang, Vice President of Demand Gen & Marketing Operations at Mintigo. Tony Yang is a tech-savvy and data-driven marketing leader with deep…
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"Technology today is being built for marketing OR sales, and the way we see it in future, is that it is going to be built for marketing AND sales."On Marketing Technology MTS: Tell us a little bit about your role and how you got here.…
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On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m PebblePost’s co-founder and CEO, but prefer to be known as the "Chief Stamp Licker". And by…
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STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. Featuring Jeff Marcoux, CMO Lead for…
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