Guest Authors

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their…
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Let’s imagine you have an idea for a business that seems bulletproof. You can’t find anyone who will tell you it’s not. With this confidence, you build a prototype, and by golly, it works. Your friends and colleagues love it, and it…
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When 20 percent of existing customers account for 80 percent of your future revenue, it’s vital to keep them engaged and satisfied. While this may fall under the label of ‘Customer Relationship Management’ at your organization, many…
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How Do You Market To A Marketer? That’s the real brief as we wake up every day. Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has…
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The numbers say it all: the big data and business analytics revenue forecast is set to reach $150.8 billion in 2018. This massive industry is growing at a rapid pace and it’s evident that companies understand that making data work is an…
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The average millennial exchanges 67 text messages per day and 95% are read within 3 minutes of being sent. Text messaging is a trend that’s not fading and companies who accelerate mobile engagement in their marketing initiatives will see an…
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Embracing every new Martech “solution”  Let’s face it, there are now more than 5,000, yes 5,000, martech companies that all claim to hold an important place in your martech stack. Not possible. Curate your partners to only the ones that…
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Are we shaping technology, or is technology shaping us? The relationship between tech and human touch has changed the nature of marketing in ways that are unprecedented but still predictable. New technology motivates us to discover what is…
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It is that time of year again.  As we close out 2017 and look towards the new year, what trends will emerge and take center stage in 2018?  Here are my top 8 for ’18. Direct Mail & OOH (Out of Home) Get Reinvented What is old is new…
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What is Customer Experience Management (CEM)? Google it and you’ll find various definitions that explain this currently-buzz worthy concept. We live in the age of the customer and it’s time to clarify what CEM truly means. Before I get…
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Think back to the last text-heavy presentation you sat through. Or maybe I should say endured because we all know how boring it can be to look at words on a screen. In our ever-changing, meme-loving world where instant, snapshotted…
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From their humbler beginnings as a social media platform and a search engine, respectively, Facebook and Google have today become mass media for many audiences, providing content focusing on national politics, prominent brands and…
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Historically marketing focused on local and static connections through three major channels: print, TV, and radio. Brands dominated the conversation and customers were just recipients of this messaging. Those days are long gone. With the…
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It’s a truth so self-evident that sometimes it is overlooked: For marketers a key benefit - maybe THE key benefit - of mobile adoption is the ability to know where customers are at any time. Or at least, the ability to deliver campaigns and…
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While Many Marketers Are Exhausted By Big Data, A Focused Program Will Ensure Real Results Big data dominated marketing-related headlines a few years ago, hitting its peak around the time the term was included in Gartner’s Hype Cycle for…
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As we enter 2018, influencer marketing is going through a bit of a renaissance as marketers form stronger ties with influencer partners than ever before in a bid to create the most engaging, authentic content for their target audiences.…
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Heard the one about the digital business that turned its back on conventional marketing and trebled engagement rates with their customers as a result? If you’re in mobile - to any extent - you should probably pay attention. Icelolly.com, a…
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With the proliferation of mobile devices and the increasingly complicated nature of the consumer journey, a growing proportion of marketers have adopted cross-device tactics to ensure their digital marketing is effectively reaching…
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Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Once fraud occurs, it is usually too…
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In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale…
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