Comscore, a trusted partner for planning, transacting and evaluating media, and Minute Media, a leading global technology and digital publishing platform, announced a broadened renewal for Minute Media’s use of Comscore’s granular digital audience measurement solutions. The agreement, which includes Comscore Media Metrix Multi-Platform and Video Metrix Multi-Platform for U.S. and Hispanic audiences, significantly expands Minute Media’s audience measurement and ad planning utilization as Minute Media continues to focus on audience development across its seven digital content brands in addition to strategic partnerships with like-minded publishers.

Marketing Technology News: R2i Capitalizes on Recent Success and Adds Dan Hixson to the Roster

“Comscore is excited to deepen its relationship with Minute Media as they pursue an aggressive growth strategy to support their audience and advertising measurement at scale,” said Steve Walsh, Executive Vice President, Commercial. “We look forward to serving as the digital currency that enables the Minute Media team to maximize their monetization.”

“As we look to diversify and expand our audience and monetizaton capabilities, we have an even greater need to unify our measurement capabilities and understand our audience on a more granular level. Our expanded Comscore subscription will provide us with the data-driven insights needed to do just that,” said Rich Routman, President and CRO at Minute Media.

Marketing Technology News: Virtu Lauches Open Technology, a Data-as-a-Service Platform for Access to Multi-Asset Class APIs

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.

Marketing Technology News: Techstart Ventures Backs In-Game Ad Platform Adinmo in $500k Seed Funding Round