Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

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The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium

Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and gives OTT customers the flexibility to find the most beneficial mix along with transparency into every dollar spent.

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“Jesse’s extensive knowledge and passion for the possibilities of OTT make him the perfect person to lead our agency and clients into the future of video and OTT,” said Craig Atkinson, Tinuiti’s chief client officer. “I can’t think of a better person to architect the future of our video offering.”

This newly established position continues to fortify Tinuiti’s dedication to building a leadership team consisting of forward-thinking, performance-driven experts. A digital veteran of 14 years, Math joins Tinuiti from another performance marketing agency where he most recently served as vice president of Paid Media, taking the lead on Paid Social and OTT. His experience in the field bolsters Tinuiti’s already impressive OTT and CTV offerings to clients.

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“The ability to target specific audiences and measure results, across the immense scale of OTT, positions the channel, not just for awareness but as a performance driver,” said Jesse Math. “Expanding Tinuiti‘s ‘OTT-Native Approach’ offers clients TV-like reach in TV-like content on the largest screen in the house to achieve all performance marketing goals: Awareness, Growth & Profit. Our focus on quality, transparency, and frequency is truly differentiated.”

Tinuiti’s evolved OTT offering is a unified extension of the agency’s growing programmatic video and Amazon DSP practices. The addressability of OTT coupled with Tinuiti’s programmatic offering delivers a truly unified solution that successfully drives both brand and performance outcomes through data-driven personalized experiences.

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