Toronto-based Darwin CX, the subscription and customer experience platform for modern media brands, closes 2025 with bold innovation, global engagement, and a product roadmap powered by strategic vision and customer insight.
“This year has been about turning insight into action and building the tools publishers need to grow faster and work smarter,” said Liam Lynch, CEO of Darwin CX. “From AI-powered agents to intelligent campaign automation and our in-person industry events, every initiative reflects our commitment to helping media brands succeed in a rapidly evolving market.”
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Darwin CX launched evolve in 2025, a new user conference series focused on practical insights and in-person collaboration. Sold-out events in New York and Hamburg brought together publishers working to boost audience monetization, AI adoption, and digital transformation. Sessions covered digital sovereignty, modern paywalls, and seamless migration. “These events let customers connect, see what’s working, and help shape what we build next,” said Alex Münch, CEO of dsb, Darwin CX’s Neckarsulm-based subsidiary. “Their openness, combined with our deep industry knowledge and pioneering insights, is what fuels the innovation behind our solutions.”
In Q2, the company introduced its branded Agentic AI Assistant, Charlie, an always-on agent designed to make everyday publisher tasks easier, from pulling reports to answering internal questions around the clock. The first two core functions to launch within Charlie include an Information Reporting function that delivers instant performance insights, and a How-To function that provides guidance tailored to each client’s workflow.
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CTO Michael Smith shared Darwin CX’s AI innovations at the FIPP, MACMA, and AWS conferences, while also offering his visionary perspective on how AI will fit into publishers’ evolving toolkit and strengthen their overall capabilities, underscoring the company’s role as a leader in media technology.
Another milestone was the release of From Modernization to Momentum: Reinventing the Subscriber Enterprise, authored by CTO Michael Smith and dsb CEO Alex Münch in English and German. The book offers a roadmap for publishers to transform operations and capture growth, turning industry insights into practical strategies that directly inform Darwin CX’s innovative solutions.
“Our team has worked tirelessly to pinpoint the factors that will drive publishers’ next phase of growth,” said Lynch. By combining visionary thinking with ongoing client input, Darwin CX is powering its next wave of innovation and building a platform for the next generation of modern media brands.
