Globant Publishes Sentinel Report on Metaverse Opportunities for Businesses and Industries

• New Globant survey reveals that while 73% of respondents feel the metaverse is accessible to them, only 26% have experienced it

• The Sentinel Report is a Globant initiative to inspire companies to keep reinventing, providing insights on market trends and industry behavior worldwide.

Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, published its new Sentinel Report: “How the metaverse is transcending digital limits and reinventing our place in the physical world.” The publication dives into metaverse history, explores trends that are changing the future, discusses the ripple effects of a cross-functional metaverse, and presents new data from a Globant survey.

“While in its early stages, the metaverse is challenging organizations to get their businesses ready for this new world,” said Diego Tártara, Chief Technology Officer at Globant. “At the same time, as they bring their business to this new reality, their users are still learning to embrace this new era. Globant has the ability to support organizations to succeed in their digital transformation.”

This Sentinel Report shows how the metaverse is impacting organizations and industries, from healthcare and retail to manufacturing and finance. The report predicts that the metaverse will tear down physical and digital barriers by extending companies’ virtual presence and maximizing engagement with clients and employees. It will also transform how people identify themselves in relation to the new digital culture, economy and e-commerce system.

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The Report also includes some key insights from an original Globant research[1]:

• While 73% of respondents feel the metaverse is accessible to them, only 26.5% have participated in a metaverse experience
• 75% do not believe the metaverse addresses only a younger generation
• 69% believe the metaverse plays a crucial role in remote work

“The metaverse is the next evolution of our social interactions,” said Matías Rodríguez, VP of Technology of Globant’s Metaverse Studio. “Many brands have already been exploring the space and creating innovative experiences. Still, we understand that companies need a holistic view of their existence within the metaverse to succeed.”

For more information on the Sentinel Report and to download the full version of How the metaverse is transcending digital limits and reinventing our place in the physical world, click here.

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