Giving operators more tools to create personalized guest experiences, reward top guests or increase repeat business

Next-generation restaurant commerce platform GoTab continues to enhance features designed to help operators put hospitality first. As the holiday season approaches and hospitality operators prepare for winter business, the cloud-based solution is rolling out a new GoTab WordPress plugin for additional flexibility and new capabilities that leverage aggregated customer behavior data. Operators can now use this data to boost loyalty, create special offers, increase word of mouth marketing, and entice guests for repeat business.

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A True Restaurant Commerce Platform
Unlike other systems, GoTab allows operators to capture data from each guest’s preferences and build upon each guest’s ordering history to create loyalty programs and better market their brand to patrons. This provides an opportunity to further enhance guest relationships, elevate their dining experience, and connect with them even beyond their visit.

“The typical legacy POS system (at best) is going to capture the person paying for a check. In a traditional restaurant – let’s say you have a table of four, a restaurant is lucky if they can capture a single diner’s data for loyalty, spending insights and marketing purposes for opted-in guests. With GoTab, operators have access to all four diners’ ordering details. So we provide an operator with exponentially more first-party data,” said GoTab CEO Tim McLaughlin.

Building Loyalty through Special Offers, Coupons & Discounts
With access to opted-in first-party data and aggregated customer behavior details, operators are able to tailor their offerings and use marketing tools to engage with guests. They can easily identify diners’ profiles – from first-time guests to frequent visitors, lunch regulars to high-spending dinner patrons – and create special offers for each segment. For instance, they can entice first-time visitors to come back with a coupon or complimentary item(s). Operators can also create special discounts or complimentary menu items for regulars and share these offers directly to them via email/text, push notifications through the platform, and more.

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Creating Personalized Offers for Influential Guests
Thanks to GoTab’s distinctive segmenting features, hospitality operators can also enlist their most loyal customers to spread the word about their favorite spot and create custom, secret menus for them to share with their friends and network. Each segment can be attached to a special menu, or a special promotion or discounted items, and guests are then invited to benefit from these curated offerings through a special link or QR code.

For instance, a brewery can create a special beer pairing menu for their top customer(s), who can then invite friends and family to order directly from the special menu via a dedicated code they enter through the GoTab platform. Beyond loyal customers, this feature can be used to target local food or lifestyle influencers who can then entice their own network to visit the restaurant, brewery, bar, hotel, or event venue, and experience the special offerings created specifically for them.

New GoTab WordPress Plugin for Maximum Flexibility
As GoTab continues to adapt and improve its distinctive features to align with operators’ evolving needs, the team recently built and unveiled a GoTab WordPress plugin that allows operators to publish a digital version of their menu to their WordPress site. The plugin was designed to provide a flexible and easy-to-implement solution for those who are not yet ready for full contactless ordering features but want to provide customers with an easily accessible digital menu that can be updated seamlessly.

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